Strategy Analytics: Global Smart Home Market to Surpass $100 Billion in 2019

September 25, 2019


The global smart home market is poised to reach $100 billion this year and grow more than 50% to $157 billion by 2023.

BOSTON (BUSINESS WIRE) Strategy Analytics projects consumer spending on smart home related hardware, services and installation fees will reach $103 billion in 2019 and grow at a 11% CAGR to $157 billion by 2023. The report, 2019 Global Smart Home Market, predicts that spending on devices will account for 54% of the total or $55 billion in 2019 and grow at a 10% CAGR to $81 billion by 2023. Interactive security is a market driver in the US led by ADT, Comcast and Vivint. In Western Europe Centrica Connected Homes, Deutsche Telekom and Verisure are driving the market with remote self-monitoring, energy management and interactive security offerings. In Asia, Korea Telecom and LG U+ are among the companies that have amassed millions of smart home subscribers in Korea; Xiaomi and China Telecom are the most active in China and Panasonic and ITSCOM in Japan.

The full reports from Strategy Analytics’ Smart Home Strategies (SHS) service, 2019 Global Smart Home Forecast and 2019 Global Smart Home Devices Forecast can be found here.

At the end of 2018 there were more than 200 million homes globally with at least one smart home device1 ; by 2023 there will be an additional 100 million smart homes as the market reaches 30% of all broadband households globally. By the end of 2023 there will be more than 6.4 billion smart home devices in use or an average of 21 per smart home.

Jack Narcotta, Senior Industry Analyst, Smart Home Strategies said, ”Unit sales of smart home devices are growing at more than 20% per year between 2018 and 2023. The electrical devices category is the volume leader over the forecast period followed by smart bulbs. Electrical devices as a whole will also generate the most revenue over the forecast period followed by surveillance cameras.”

Bill Ablondi, Director, Smart Home Strategies, added, “Adoption of smart home solutions is continuing to grow driven by increased awareness of the capabilities and benefits of the solutions. Prices for both services, e.g. monitored security and devices have declined making smart home products and services more affordable for a wider range of consumers.”

About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

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1 Excluding Smartphones, Tablets, Laptops, PCs, Smart TVs and Smart Speakers

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