Multichannel Video Programming Distributors (MVPDs) who need to evolve into Multiscreen distributors still have a rough row to hoe, according to a new report from Infonetics Research. While everyone agrees that “multiscreen services are quickly becoming a critical service for pay TV operators worldwide” as they focus on keeping “subscribers and advertisers happy”, getting access to the content that makes it happen is still not a given, said Jeff Heynen of Infonetics.
The report says this is because “significant challenges remain” in terms of licensing arrangements with content owners who are concerned about the security of their content in a multi-screen world. Correspondingly, this is also a roadblock in delivering something most consumers want, or actually demand: a la carte channel content.
FierceIPTV: Infonetics: Getting multi-screen content rights still a hassle for MVPDs; TelecomTV content partner.
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