Oppo, Vivo and Xiaomi top customer satisfaction in India, finds Strategy Analytics

  • But Indian consumers still mention Samsung most in reviews

04/10/2018 - Boston: (BUSINESS WIRE) Chinese smartphones are showing significant strength in consumer satisfaction among Indian Consumers. Based on analysis of more than 20,000 consumer ratings and reviews of 11 high, mid and low-tier smartphones in the Indian market, Strategy Analytics' new Consumer Ratings Index Report, India Smartphones: August 2018, has identified that Oppo’s Realme 1 led consumer satisfaction in India from June to August 2018.

Key Report Findings

  • Based on consumer satisfaction, the top three smartphones in India from June to August 2018 were from Chinese brands: Oppo Realme 1, Vivo V9 and Xiaomi Redmi 5. Samsung’s Galaxy J8 was rated fourth.
  • Consumer reviews in India mentioned the camera most. In fact, the Samsung Galaxy J8 and Vivo V9 were rated highest for camera satisfaction among those reviews analyzed.
  • The Indian brand Karbonn was rated least favorably by Indian consumers, between June and August 2018.

Adam Thorwart , Lead Analyst and report author commented, “Despite Samsung not finishing atop the consumer sentiment chart, consumers of other brands are still mentioning it most. In fact, it nearly triples Oppo which is the second most mentioned brand. This indicates that Samsung is still very popular across India.”

Kevin Nolan , VP, UXIP added “India remains a key market moving forward, especially for Chinese OEM’s blocked out of the US. A push by Chinese OEM’s seems to be paying off with six out of the eleven top selling brands in India being Chinese. It will be interesting to see what the near future holds for customer satisfaction in India.”

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