Interview: Margareta Törnblad, Telia
Swedish telco Telia Company is pushing ever more heavily into TV with recent deals such as its $1bn acquisition of Bonnier Broadcasting, echoing a strategy of leading telcos around the world. Margareta Törnblad, head of media and entertainment at Telia, explains the firm’s thinking.
Just as telcos such as AT&T, BT and Telefonica have made ambitious media plays in recent years, so too has Sweden’s Telia Company.
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