IMG’s entry into the OTT marketplace with its new Serie A service has ramped up the battle for sports audiences on digital platforms after a couple of years of cautious rights buying by the likes of Amazon and Facebook.
IMG has an unparalleled history of sporting success, both in selling sports rights and also creating its own international sporting events. It’s the kind of broadcasting experience that the FAANGs and other sports broadcasting newcomers like Perform and DAZN can only dream about...
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