How museums are embracing immersive experiences

Leading figures from the worlds of theatre, technology and media are behind an ambitious project to create mixed reality, immersive visitor experiences at The Natural History Museum and The Science Museum in London.

For much of the time, a trip to the museum involves looking at incredibly precious objects, often through a protective glass screen. The artefacts can’t be touched or approached too closely – and there is only a limited amount of information about them, usually on a small white card next to the objects.