Strategy Analytics: Automotive Navigation Market to Grow as Segment Shifts Focus to Autonomous Cars

Navigation Function Availability to Expand as ADAS Becomes More Common and Self-Driving Car R&D Increases ​

Boston, MA - September 25, 2015 – The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars.

The Strategy Analytics Automotive Infotainment & Telematics service report, “Navigation Market: Maps for Self-Driving Cars Shift Segment's Focus - 2015 Update,” features the service’s most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navigation software and hybrid navigation solutions. This forecast predicts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13%.

More vehicles with line-fit infotainment systems with navigation are shipping in emerging markets, such as China. Beyond embedded solutions, the market for brought-in navigation solutions is growing as well, as OEMs deploy smartphone integration solutions that enable the use of smartphone-based navigation on in-dash displays.

This report covers a range of topics all related to the subject of automotive navigation, including the following:

· Map providers for infotainment and self-driving cars

· Navigation software solution providers

· Traffic information providers and the current market landscape

· Parking information services and providers

· Forecasts for navigation and traffic availability in infotainment systems

“The market for navigation will continue to grow due to a mix of factors, including new use cases where embedded maps are used for ADAS and enabling self-driving cars and lower cost embedded navigation solutions,” said Greg Basich, senior analyst, Automotive Infotainment & Telematics service at Strategy Analytics.

A range of companies, ranging from HERE, TomTom, and Tier supplier Continental are developing variations on highly precise maps for ADAS and autonomous driving. Other companies, such as NNG and Telenav, are seeing increasing growth in the navigation market with a range of solution types, from embedded and hybrid to brought-in navigation products.

“High-precision navigation data will play an increasingly important role as the auto industry develops semi- and eventually fully autonomous cars,” said Angelos Lakrintis, analyst, Autonomous Vehicles Service at Strategy Analytics.

With strong market interest in autonomous vehicles and related technologies, as can be seen by numerous navigation solution providers’ shift of focus to that segment, Strategy Analytics will be launching a new Autonomous Vehicles Service in October, 2015, with Lakrintis set to publish new research in this subject area in the months to come.