Worldwide Personal & Entry-Level Storage Market Continued to Decline in the Second Quarter of 2015, According to IDC

FRAMINGHAM, Mass., August 13, 2015 – Worldwide personal and entry-level storage (PELS) shipments declined by -9.7% year over year and -13.8% sequentially, finishing the second quarter of 2015 (2Q15) with 15.1 million units, according to the International Data Corporation (IDC) Worldwide Personal and Entry-Level Storage Tracker. Shipment values declined along with unit shipments, down -16.1% from a year ago to $1.2 billion.

"The personal and entry-level storage market has been showing seasonality since 2013, indicating that it has become a mature market and is no longer immune to macro trends," said Jingwen Li, Research Analyst, Storage Systems. "Competition from cloud offerings and shift of media consumption preferences within mature markets are negatively impacting demand within the personal storage space, making high growth emerging markets more critical than ever."

Market Highlights

  • Personal storage, which accounted for over 98% of the market shipments, continued to experience decline in the second quarter of 2015. Entry-level storage shipment remained flat during the quarter, and the segment has not been able to gain market share in the past two years.
  • HDD vendors continued to increase their share in total PELS units shipped, gaining 1.7 percentage points year over year to 79.5% market share. Mainstream non-HDD vendors dominated the entry-level storage segment, but lost market share to HDD vendors. In 2Q15, HDD vendors gained 13.1 percentage points from a year ago to represent 24.6% of the entry-level storage market. Some mainstream non-HDD vendors, like Lenovo, choose to exit the market and shift its focus to the enterprise storage space.
  • Dual interface products were able to maintain a double-digit growth rate (67.1% year over year). Ethernet offerings have been experiencing shipment declines since the end of 2014. Devices with USB interface remained the most popular choice.

Worldwide Personal and Entry-Level Storage Shipment, Market Share, and Year-Over-Year Growth, Second Quarter 2015 (shipment in thousands)

Vendor 2Q15 Shipments 2Q15 Market Share 2Q14 Shipments 2Q14 Market Share 2Q15/2Q14 Growth
Western Digital* 4,810 31.80% 5,644 33.70% -14.80%
Seagate** 3,936 26.00% 3,754 22.40% 4.90%
Toshiba 2,596 17.20% 2,961 17.70% -12.30%
Buffalo 528 3.50% 561 3.40% -6.00%
Others 3,258 21.50% 3,832 22.90% -15.00%
Total 15,129 100.00% 16,752 100.00% -9.70%

Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, May 2015

Notes: * Western Digital does not include HGST

** Seagate does not include LaCie and Samsung

Chart: Worldwide Personal & Entry Level Storage Market, Vendor Type Q2 2014 - Q2 2015 (shares based on Value) Description: Source: IDC Worldwide Quarterly P&ELS Tracker August 13, 2015 Note: IDC's Worldwide Personal and Entry-Level Storage Tracker provides, in over 30 countries, quarterly market size and vendor share by units, revenue, and gigabytes for the following storage segmentations: product category, size, # of bays, interface, capacity range, vendor type, and vendor. Forecast data is provided by product category, size, # of bays, interface, and capacity range. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or [email protected]. Further detail about this tracker can be found at: backup appliances data storage growth disk backup appliance personal storage entry-level storage disk storage system disk storage systems disk storage systems tracker consumer storage market Liz Conner file based storage global storage idc storage idc storage market idc storage market share 2014 idc personal storage tracker pbba purpose built backup appliance qviewstorage storage management software storage market storage market share storage market size storage software storage system worldwide quarterly personal and entry-level storage tracker Tags: 1Q, 2Q, 3Q, 4Q Buffalo, Drobo, Imation, LaCie, Lenovo, Samsung, Seagate, Toshiba, HGST, Netgear, Western Digital, D-Link, Other Suppliers Data Entry Level, Personal Storage Vendor Type, HDD Vendor, Ma Author: IDC charts powered by iCharts

This graphic is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here.


  • The PELS market includes storage products and solutions with a single bay through twelve bay configurations that are manufactured and marketed for individuals, small offices/home offices, and small businesses.
  • IDC defines Personal Storage as having 1-2 bays and Entry-Level Storage as having 3-12 bays.
  • IDC defines an HDD vendor as a vendor who manufactures its own hard disk drive, in addition to branded external storage.
  • IDC defines a Mainstream non-HDD vendor as a major PELS vendor that does not manufacture its own hard disk drives.
  • Data for the PELS market is reported for calendar periods.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. The IDC Tracker Chart app is also available for Android Phones and Android Tablets.

This content extract was originally sourced from an external website (IDC) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Sign up to receive TelecomTV's top news and videos, plus exclusive subscriber-only content direct to your inbox.