Frisco, TX and Maidenhead, UK, October 8, 2015 – GENBAND, a leading provider of real time communications solutions today announced that Voiceflex, one the UK’s premier SIP Trunking providers, has selected its Nuvia Cloud Unified Communications (UC) solution to empower its 1,000 resellers to capture the exploding demand for hosted business communications.

“We needed a provider who could deliver on the growth opportunities we see in today’s market and GENBAND has both the track record and the expertise in building mission-critical communications,” said Paul Taylor, Sales and Marketing director for Voiceflex. “It's imperative that we offer value-added business services like WebRTC and collaboration, but we can't sacrifice performance for features.”

Business communications have changed, dominated by mobile devices and anywhere access to data connectivity. Organizations can’t afford to let outmoded PBX equipment become a bottleneck to collaboration and productivity. GENBAND’s Nuvia Cloud UC eliminates the need for organizations to redirect CAPEX to new communications infrastructure and relieves IT staff of the burden of constant infrastructure upgrades. Backed by its carrier-grade technology, GENBAND’s Unified Communications as a Service (UCaaS) helps businesses of any size cost-effectively replace legacy assets with business-class, cloud-based UC solutions that deliver on tomorrow’s communications needs today.

“We support more than 36,000 SIP trunks and live with these demands every day, and GENBAND’s Nuvia Cloud UC delivers on both performance and the features that will make the difference to our resellers and their customers, ultimately impacting our own success. The UK market is full of 'me too' offers, and we wanted to stand out from the crowd,” Mr. Taylor added.

“The UK is leading the world in terms of UCaaS adoption, and the competition to deliver better services, faster and more cost effectively to customers is in full swing. We understand the end customers’ productivity and collaboration expectations and our reseller partners’ need for a reliable UCaaS solution that can support them for the long haul,” added David Hiscock, GENBAND’s Senior VP of EMEA Sales. “We’ve been supporting Europe’s largest Service Providers for decades so we are used to high expectations, and Nuvia delivers on those expectations.”

GENBAND’s Nuvia solution leverages the millions of lines GENBAND already has deployed in leading service providers across the UK, and is the only UK cloud service able to reuse legacy Nortel IP phones. The Nuvia platform is extremely attractive and cost-effective for CS 1000 customers seeking a cloud-based solution that can preserve their endpoint investments. Additionally, Nuvia’s multi-site management capabilities make it ideal for simplifying deployments that span multiple locations.

Key takeaways:

• By executing this partnership, GENBAND and Voiceflex are in a stronger position to address the UC needs of both small and large enterprises in the UK. GENBAND combines extensive experience in providing next generation solutions backed by a tradition of excellence, delivering the best of stability and innovation to its partners and customers.
• The Nuvia solution can be resold under the Nuvia name or rebranded and resold in a multi-tier model.