TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Industry Announcements

Tracker

TPV turns to IBM Cloud to help create, distribute new smart TV services

Via IBM Press Center

Oct 20, 2016

AMSTERDAM - 20 Oct 2016: IBM (NYSE: IBM ) announced that TPV Technology Ltd., the manufacturer of Philips-branded televisions, has adopted IBM Cloud and IoT services to more quickly and easily build new smart features and apps, such as video-on-demand and instant playback, directly into its TVs.

Consumer electronics manufacturers must keep pace with ever-changing consumer demands, while coping with slim margins. The challenge has led to a surge in the development of new applications and services for smart TVs which has helped generate additional revenue streams for TV manufacturers.

TPV partnered with IBM to develop smart TV services’ cloud that includes premium apps as well as video-on-demand. The cloud infrastructure ensures application performance, increasing consumer and thus manufacturer satisfaction and ensures Service Level Agreements between TPV and premium content providers are met.

In addition to improving its ability to offer customers new features and services, IBM created for TPV a cloud-based service on IBM Bluemix that enables other TV manufacturers to quickly build, test and deploy new smart TV features. As a result, new clients of the Smart TV service will be able to leverage the array of analytic and cognitive capabilities of Bluemix to enhance the end user experience and monetization.

Manufacturers can now pre-select from more than 1,000 available apps they believe will be most appreciated by their customers, including international as well as popular local apps. Consumers can then reconfigure, download or delete apps, to organize their smart TV the way they want.

As a result, TV manufacturers are able to adapt quickly to changes in market demand since they are able to manage their smart TV platform without having to involve IT. In addition, because the service is delivered as a pay-as-you-go model, charges reflect the actual usage of Smart TV functions by consumers, keeping costs down.

“With millions of daily users, in over 40 countries and over 15,000 different device types, we turned to IBM Cloud to provide scalable services that keep our apps running smoothly and enable us to build new ones quickly,” said Bryant Lin Director, Global Smart Innovations, TPV. “In addition, IBM Bluemix services can be added to establish valuable insights into customers’ TV habits, supporting monetization and the creation of new services.”

“TPV is a great example of a company who sees the possibility of the cloud and Smart TV services,” said Sebastian Krause, General Manager, IBM Cloud, Europe. “When handling the back-end of device management, like the home screen – the user interface – and app store, TPV can focus on acquiring and monetizing more applications for their customers. It’s a great collaboration of innovation and people.”

TP Vision, an Amsterdam-based subsidiary of TPV, manufactures and markets the Philips Smart TV, as well as the Philips Business and Consumer range of LCD monitors, Public Signage and Hotel TV lines; it also supports brands like AOC.

Related Topics
  • Cloud,
  • Contract Award,
  • Device Software & Apps,
  • Digital Platforms & Services,
  • Europe,
  • IBM,
  • Internet of Things,
  • IoT Services & Applications,
  • News,
  • Tracker

More Like This

Digital Platforms & Services

ETSI OSM launches release twelve, with enhanced network function resiliency and runtime operations

Jul 1, 2022

Digital Platforms & Services

BT remains home of UEFA Champions League, UEFA Europa League and UEFA Europa Conference League until 2027

Jul 1, 2022

Open RAN

Keysight’s Participation in O-RAN Global PlugFest Spring 2022 Enables Ecosystem to Speed Open RAN Technology Development and Specifications Maturity

Jul 1, 2022

5G

Nokia supports DISH Wireless launch of world’s first telco network using 5G Standalone Core on AWS public cloud

Jul 1, 2022

Access Evolution

Telefónica Tech to monitor security in industrial and IoT environments

Jul 1, 2022

This content extract was originally sourced from an external website (IBM Press Center) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:14

Executive Interview: Vodafone’s Lucia De Miguel Albertos on the ultimate RAN Intelligent Controller

39:34

Figuring out the TCO of Open RAN

6:47

Dell's Role in Open RAN

4:24

Executive Interview: Neil McRae on BT's Open RAN Plans

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).