Toyota selects Oracle Cloud to analyze Ha:mo sharing service in verification project

Using Oracle’s cloud-based data visualization service to analyze usage trends of Ha:mo RIDE sharing service

Redwood Shores, Calif.—Sep 28, 2016

Oracle announces today that Toyota Motor Corporation selected Oracle Cloud to analyze the usage trend of Ha:mo RIDE, an ultra-small mobility sharing service that it deploys in the Ha:mo low-carbon transportation system verification project.

Ha:mo is a transportation system that connects personal transportation modes and public transportation for seamless and enjoyable local mobility. The verification project was launched in Toyota City in October 2012. Using a vehicle management system connecting users, cars and parking stations, Toyota currently offers the Ha:mo RIDE sharing service with Toyota Auto Body’s COMS.

Toyota needs to analyze usage trends to verify the effectiveness of a sharing service that responds to diverse needs, such as direct transportation to daily destinations including the office, school, and commercial facilities, connection with public transportation, and touring around sightseeing spots. Toyota decided to use Oracle Data Visualization Cloud Service in order to verify the data analysis and visualization.

Oracle Data Visualization Cloud Service helps organizations analyze big data in enterprise systems in a few clicks, efficiently and quickly identify and share hidden patterns from scattered data, and obtain actionable business insights. Because all of these can be done without resources of the IT division, it can reduce time to obtain business value and accelerate implementation of measures based on analysis results.

For analyzing the usage trend of Ha:mo RIDE, Toyota has recognized Oracle Data Visualization Cloud Service for the following reasons:

  • It combines diverse structured data, shows them in a highly visualized manner in just a few clicks, and creates message-based scenarios from layouts with enhanced infographics.

  • Because Toyota carries out Ha:mo and other new projects based on the “cloud first” policy, the company recognized quick implementation of Oracle Data Visualization Cloud Service offered on the cloud.

  • It is available for a fixed monthly fee of approximately $179.00 USD (18,000 yen) per user (without tax, minimum 5 users) or higher, and desktop version is also available. Therefore, employees can complete tasks on their personal PCs, which allows them to save time and attain high cost effectiveness.

  • It is expected to be used not only in a single division but for the enterprise, and supports the need of big data and statistical analyses.

“Ha:mo’s mobility support will improve convenience, access and transportation, thus helping people move around and invigorating local communities,” said Makoto Tamura, General Manager, Ha:mo Business Planning Dept. ITS Planning Div., Connected Company, TOYOTA MOTOR CORPORATION. “We use Oracle Data Visualization Cloud Service to analyze usage trends to advance the Ha:mo next-generation transportation system and verify its effectiveness as a sharing service to meet all kinds of needs.”

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