Madrid, November 12, 2015.- Telefónica has today announced the integration of Synergic Partners to the Group, firmly committing to a joint project in the field of advanced data analysis. Synergic Partners is a Spanish company specializing in Big Data, Data Science and Data Engineering, recognised worldwide as one of the top 20 companies in the field.*

The company, with offices in Madrid and Barcelona, will continue to operate its portfolio of clients independently, managed by its founding partners. From Telefónica's global BI&BD (Business Intelligence & Big Data) department, Synergic Partners will become a key contributor to the development of projects both in Spain as well as in the rest of Europe and Latin America thereby enabling companies to enhance the strategic value of their data.

Created in 2007 by Carme Artigas and Jaume Agut, Synergic Partners has extensive knowledge and expertise in the fields of management, governance and data analytics, helping companies in particularly strategic areas such as digital transformation; improvement of client knowledge; financial governance; control and risk prevention and regulatory compliance. Since its foundation, the firm has developed specific solutions for the most important Spanish corporations.

"This partnership represents a great leap forward in our strategy of consolidation, growth and international expansion," pointed out Carme Artigas and Jaume Agut, founding partners of Synergic Partners. "The experience and knowledge accumulated over the years, along with the capabilities resulting from being part of the Telefónica Group, constitute a solid base for us to focus on the purpose of turning Synergic Partners into the leading Spanish company in Big Data on an international level", state the partners.

"Advanced analysis and value extraction of Big Data extraction is one of Telefónica priorities. Synergic’s integration will allow us to enhance our analytical ability to anticipate the needs of our customers and offer them the personalized services being requested faster; and at the same time to capture important external business opportunities in this sector" said Eduardo Navarro, Commercial Digital Managing Director of Telefónica.