Sony Pictures Networks Ups the Fight on TV Piracy with Cisco
Sep 11, 2016
MUMBAI, INDIA, September 9, 2016 – Sony Pictures Networks India (SPN) is launching several new HD channels in the Indian market to further expand the entertainment options for its viewers. SPN has chosen Cisco VideoGuard™ Everywhere to secure their primary content distribution to a wide variety of devices.
SPN, which handles the diversified interests of Sony Pictures in India, includes a motion pictures corporation (MSM Motion Pictures), television distribution business (MSM Media Distribution) and digital entertainment business that operates the OTT service Sony LIV.
Security for video is top of mind for executive leaders throughout the motion picture, broadcast and media entertainment industries, as video piracy continues to cost them billions of dollars annually. Digitizing entertainment platforms comes with higher risks of piracy, as hackers find ways to steal top shows and movies through new methods of file sharing and illegal streaming methods.
The continued growth of unauthorized pirate redistribution of premium content, consuming almost a quarter of peak Internet bandwidth, is robbing media companies of their licensing fees and constituting unfair competition to service providers.
Cisco® VideoGuard Everywhere was specifically designed to fight and effectively stop all forms of video piracy from creation through distribution to consumption and beyond. It is a software-based video service protection solution encompassing conditional access (CA) and digital rights management (DRM).
SPN will also deploy the Cisco D9800 Network Transport Receiver (NTR) with advanced security controls. The integration of the VideoGuard Everywhere Conditional Access Module (CAM) with the Cisco receiver enables SPN to support advanced security functions, including highly secure forensic watermarking to investigate and trace back the source for any illegal redistribution of content.
“As one of the leading regional satellite operators in Asia Pacific, Sony Pictures Networks India will now be one of the most advanced and secure content distribution platforms in Asia Pacific,” said Sanjay Kaul, Managing Director, Sales, India and SAARC, Cisco. “This launch reinforces our commitment to the broadcast and media market, and Cisco is proud to be partnering with SPN for the launch of their new HD channels.”
“Our content is our most valuable asset,” said Mr. NP Singh, CEO, Sony Pictures Networks. “Securing that content from piracy and today’s sophisticated hackers is a top priority for us. Our work with Cisco to deploy an advanced security solution across our network and content distribution platforms will help us protect our premium content for subscribers.”
- Sony Pictures Networks India
- Cisco VideoGuard Everywhere
- Cisco D9800 Network Transport Receiver
Follow Cisco news and activitites at IBC on Twitter @CiscoSPVideo
Subscribe to the Cisco SP360 feed
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN) (formerly Multi Screen Media Private Ltd.) is a subsidiary of Sony Corporation, which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX, India’s Premier Sports Entertainment Channel; KIX, a youth centric sports channel focusing on high adrenaline, fast paced content and LIV the Digital Entertainment Channel. And, MSM Motion Pictures is the company’s venture in film production. SPN is in its 21st year in India.
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. DOCSIS and Full Duplex DOCSIS are trademarks or registered trademarks of CableLabs. Other third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.