Sky and Cisco Extend Strategic Alliance

AMSTERDAM, IBC 2015, September 11, 2015 – Cisco today announced that Sky, Europe’s leading entertainment company with more than 21 million customers, will extend its collaboration with Cisco for set top box middleware solutions, supporting Sky’s expansion of products and services to an even wider audience.

The companies have a long-standing relationship working together to change the face of video entertainment services, including, as announced in January, their collaboration on the Sky AdSmart addressable TV advertising ecosystem for which Cisco contributed key components of its cloud video portfolio.

As part of their extended relationship, Sky will continue to utilize Cisco’s industry-leading security portfolio that includes the next-generation evolution of the Cisco VideoGuard conditional access (CAS) and digital rights management (DRM) solutions, to securely deliver content to its millions of subscribers.

Supporting Quotes:

• Alun Webber, Managing Director, Product Design & Development, Sky

“Our relationship with Cisco is critical to helping us realize our vision to accelerate time to market for the delivery of advanced entertainment services for our DTH subscribers that offer greater choice, convenience and control.”

• Yvette Kanouff, senior vice president and general manager, Service Provider Video Software and Solutions, Cisco

"We celebrate many great accomplishments with our longtime collaboration with Sky, together tackling the operational hurdles to drive their connected multiscreen initiatives, and move to a world of faster, better video anywhere.

About Sky

Sky is Europe's leading entertainment company. The group serves 21 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.9 billion. The company employs 30,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate

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