TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Industry Announcements

Tracker

Mixed reality and humanizing artificial intelligence: new Accenture report highlights the evolving role of design as more innovative, responsive and emotive than ever

Via Accenture Newsroom

Dec 13, 2016

Fjord Trends 2017 takes a provocative look at the digital developments to watch in the year ahead, according to Fjord, design and innovation from Accenture Interactive

NEW YORK; Dec. 13, 2016 – If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture (NYSE: ACN) has released Fjord Trends 2017 , its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead.

Three meta themes emerged, challenging long-held norms and assumptions. The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the smartphone’s dominance as the main command center of our lives. Storytelling takes new shape through the popularity of live stories and raw, personal content as a refashioned form of broadcast. And the rise of social experience will soon be a consideration for any organization wanting to cut through in a post-truth world.

“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitized environments,” said Mark Curtis, chief client officer, Fjord. “Interfaces are becoming faster, smaller and automated, and organizations will need to adapt to the kind of supercharged, responsive and immersive environments now possible. Our tenth annual Trends report aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience.”

Read Fjord Trends 2017 ©2016 Accenture. All Rights Reserved

Trends 2017 examines eight digital trends expected to shape the next generation of experiences:

  • Shiny API People: Re-wiring for innovation. Organizations will need to completely re-wire to inspire creative thinking and become more people-centric. They’ll do this by upscaling the principles and practices of innovation to effect organization-wide transformation.
  • Hourglass Brands: Don’t get stuck in the middle. With a polarized brand landscape, brands sitting in the squeezed middle will need to change their strategies and either lean towards a clear purpose or advocate a ‘we can do anything’ voice.
  • Blurred Reality: Beyond AR vs VR vs MR. As Mixed Reality moves towards the mainstream, organizations will turn away from single, siloed enhanced reality experiences to focus instead on harnessing and combining all types of reality – both enhanced and real.
  • World on Wheels: Go slow to go fast. With autonomous vehicles so close to becoming part of everyday life, organizations will focus attention on the car as a connected mobile environment in which things happen via multiple devices. Leaders will explore ways to integrate experiences between car and home.
  • Homes without Boundaries: Domestic help finds its voice. Organizations will need to look beyond device-centric strategies to focus instead on designing and serving home experiences that better meet individual householders’ varying wants and needs.
  • Ephemeral Stories: What’s next now that everyone’s a ‘storyteller?’ Brand content is shifting from storytelling to ‘storydoing’ – creating stories by what brands do, rather than what they tell. Brand owners will step back and make room for audiences to shape their own stories through highly personal – often, ephemeral -- content.
  • Me, Myself and A.I.: Humanizing chatbots. While A.I. has evolved exponentially, in 2017 we will see a shift in organizations’ approaches to developing products and services as emotional intelligence (EQ) becomes a critical A.I. differentiator.
  • Unintended Consequences: Customer-centric cannibals. Organizations will focus more closely not just on their customer and employee experiences, but on their social experiences to guard against unintended consequences of their activities.

“We are witnessing an unprecedented era of innovation, placing the need for companies to rewire in order to succeed,” said Brian Whipple, head of Accenture Interactive. “Organizations across every sector are learning to harness digital to become more customer-centric. It is through this lens that organizations need to rethink their purpose and what they call a service in order to convert change into opportunities.”

Trends 2017 draws upon the collective thinking of Fjord’s 800+ designers and developers around the world based on first-hand observations, third-party research and client work. For the full report, visit www.trends.fjordnet.com or share your comments with us on Slideshare.

Related Topics
  • Accenture,
  • AI & ML,
  • News,
  • North America,
  • Research and Trials,
  • Smart Homes,
  • Tracker

More Like This

Open RAN

Rakuten Symphony Names Zia Syed President of Symworld Platform Business Group to Accelerate Telco Industry Change

Jun 30, 2022

5G

Virgin Media O2 accelerates industry’s largest rollout of small cells to deliver cleaner, greener and more flexible 5G network solutions

Jun 30, 2022

Security

SASE’s Security Services Edge Market Heats Up 40 Percent in 1Q 2022, According to Dell’Oro Group

Jun 30, 2022

Access Evolution

Viasat's Mark Dankberg to Resume Chairman & CEO Roles

Jun 30, 2022

Digital Platforms & Services

DriveNets adds Cloud and Networking Industry Veterans to Leadership Team

Jun 30, 2022

This content extract was originally sourced from an external website (Accenture Newsroom) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:14

Executive Interview: Vodafone’s Lucia De Miguel Albertos on the ultimate RAN Intelligent Controller

39:34

Figuring out the TCO of Open RAN

6:47

Dell's Role in Open RAN

4:24

Executive Interview: Neil McRae on BT's Open RAN Plans

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).