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Industry Announcements

Tracker

Eleven More Music Services Join T-Mobile's Music Freedom Revolution

Via T-Mobile USA Newsroom

Dec 2, 2015

1 in 4 new T-Mobile customers say they switched because of services like Music Freedom – now, the Un-carrier is expanding the list … again!

Bellevue, Washington — December 1, 2015 — T-Mobile (NASDAQ: TMUS) today announced another upgrade to Music Freedom™ – one of its most wildly popular Un-Carrier® moves. Starting today, 11 new music streaming services – including SomaFM, Spinrilla, Aud.io, TuneIn Premium and a slew of services from hip hop to ambient chill – will join Music Freedom. All this music will stream without ever using up your high-speed data for T-Mobile Simple Choice customers on T-Mobile’s blazing-fast nationwide LTE network.

Today’s news is the latest in a continuing series of upgrades to Music Freedom, which now includes 44 music streaming services, up from 7 when the revolutionary program launched last year – a more than 500% increase. Music Freedom’s services cover more than 95% of all music streamed today, and T-Mobile is adding new services all the time. As always, Music Freedom is available at no extra charge to customers and is completely free and open to any and all music streaming providers that want to participate.

“Nearly 40% of people avoid streaming music on their phones – over half because they worry about big overages and bill shock – because the carriers tax and toll every note you stream,” said John Legere, president and CEO of T-Mobile. “Where the carriers see another way to gouge you more, the Un-carrier sees another way to give you more freedom. With Music Freedom, you stream all the music you want − unlimited and unmetered. The way music is meant to be.”

Music Freedom has been a huge hit with Un-carrier customers who now stream more than 196 million songs daily − up an amazing 311% from when Music Freedom was first launched. If AT&T customers streamed that much music, they could be paying upwards of $2.2 billion a year—and that’s not even factoring in data overage penalties.

Not surprisingly, Music Freedom has also become a major draw to switch to T-Mobile. In a survey of U.S. wireless customers, 1 in 4 said that Music Freedom is a key reason they’ve switched or would switch to the Un-carrier1 .

New services added today include:

  • Aud.io High-fidelity internet radio
  • Dash Radio DJ-driven radio, zero commercials, 24/7
  • DatPiff Mixtapes, hip hop music, videos and underground
  • Jango Internet radio that plays music you’ll love
  • KCRW Music discovery, NPR news, cultural exploration and informed public affairs
  • Noon Pacific A weekly mixtape of the best songs hand-picked from the best music blogs
  • Radio Danz The world’s pure dance channel
  • SomaFM Ambient, downtempo and chill beats from well-known and unknown artists
  • Spinrilla Hip-hop mixtape downloads and streams with no downloading limits
  • StreamOn Streaming music services powered by StreamOn. Next-level streaming products for the next era of radio
  • TuneIn Premium 100,000 radio stations, 5.7 million podcasts, language learning and more T-Mobile is on a mission to add every lawful music streaming service to Music Freedom. Any music streaming provider can join for free by applying through T-Mobile’s open submission process. And, if your go-to music streaming service isn’t part of the program, tweet us your favorite service @TMobile, along with the hashtag #MusicFreedom.

To learn more about Music Freedom, and see a full list of music services that are a part of Music Freedom, please visit t-mobile.com/musicfreedom. 1 Based on Ipsos SMX consumer insights poll of U.S. wireless users (commissioned by T-Mobile U.S., October 2014)

Music streaming not counted towards data allotment on T-Mobile’s network; downloads, video content, & non-audio content excluded. See http://www.t-mobile.com/offer/free-music-streaming.html.

Related Topics
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  • Access Evolution,
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