Dubai, UAE; 2016: Augmented Reality (AR) is redefining consumer experiences and business interactions in the region and around the world. At GITEX Technology Week 2016, Avaya, a global leader in business communications software, systems and services, is demonstrating the application of this game-changing technology to create an Omnichannel, connected and automated experience for the banking industry.

Augmented Reality open up new modes of interacting with dynamic content and sets the stage for interactive and real-time consumer engagement. Visitors to the Avaya stand at GITEX are greeted by a Digital Avatar representing a banking agent, and interactive AR brochures, which can be accessed using a tablet PC. Users can scan the digital icons of their choice and be directed to additional information about that service, including additional icons to access more information or request a call-back.

International Data Corporation (IDC) has reported that the Middle East and Africa augmented and virtual reality market will grow from $181.59m this year to $6bn in 2020, projecting annual growth rates of more than 100%. With the GCC region on the cusp of tapping into this significant potential of Augmented Reality across a range of sectors, Avaya provides a glimpse into the intelligent integration of online and offline consumer experiences.

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“Augmented Reality opens up a range of possibilities for the future of collaboration and communication, and in creating unique product experiences for the customer. With rising interest in enterprise AR, we are increasingly seeing the introduction of AR enterprise applications. Platforms such as Avaya Breeze deliver an open, mobile engagement platform to develop business communications applications to help create unique value and that personal connect that customers look for today.”

Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya