AT&T* has completed its acquisition of Quickplay Media, Inc. from Madison Dearborn Partners. The deal complements AT&T’s strategy to deliver video content wherever and whenever viewers want it by adding a leader in powering over-the-top (OTT) video and TV Everywhere services to AT&T’s portfolio. Quickplay is the current platform provider for AT&T’s U-verse TV Everywhere offering. The platform will support the streaming offers — DIRECTV Now, DIRECTV Mobile and DIRECTV Preview — that AT&T plans to introduce later this year. These new plans will let viewers stream DIRECTV content over the Internet to virtually any device.

Quickplay will also continue to support and expand its global customer base, grow its managed platform services and continue to enable other companies — from video providers to content distributors — to deliver premium video to any device and over any network.

AT&T plans to retain Quickplay’s team of more than 350 employees and contractors. Their knowledge and skills are critical to AT&T’s streaming video strategy.

The companies did not disclose financial terms.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.