Totogi launches Churn Prediction Service to transform telco monetisation

AUSTIN, Texas – Totogi, the leading provider of public cloud-based SaaS software for telcos, announces the release of its innovative Churn Prediction Service. This cutting-edge service utilises machine learning (ML) to accurately predict impending subscriber churn, enabling telcos to proactively take actions that reduce customer loss and maximise ARPU growth.

Powered by AWS SageMaker ML models trained on telecom data, the service delivers real-time churn propensity scores at the individual subscriber level. Available via API call, any BSS or call centre system can use the Totogi Churn Prediction Service, allowing communication service providers (CSPs) to leverage the service to invoke and personalise retention campaigns in real-time and effectively prevent subscriber churn. As the service is available on the public cloud and priced by usage, telcos of any size can take advantage of this powerful solution without the need to buy additional hardware nor install and maintain any software.

“Totogi’s Churn Prediction Service takes us closer to our mission of empowering telcos to boost their monetisation while building enduring relationships and value for their customers,” said Danielle Royston, acting CEO of Totogi. “Retaining a subscriber can cost up to 50 times less* than acquiring a new one for telcos. By predicting and reversing subscriber churn, telcos can retain subscribers and increase ARPU. We are excited to show the telco industry the significant benefits of this innovative service.”

Totogi’s charging-as-a-service customers will have exclusive early access to Totogi’s Churn Prediction Service as well as other data science capabilities in 2023. Book a demo or visit Totogi at MWC23 in Barcelona, Spain from February 27 to March 2, 2023 to see this game-changing solution in action.