StarHub partners with Totogi to increase sales effectiveness through higher sales conversion

Expected to lift deal conversion by up to 10% and reduce sales training efforts by 50%

Austin, TX – StarHub, one of Southeast Asia’s leading connectivity and digital services providers, has selected the Totogi Ontology to transform enterprise sales calls into executable, high-quality leads.

Conversation intelligence platforms can capture what was said on a call, but they cannot determine whether the opportunity can be sold, priced, fulfilled, or billed. That’s not a feature gap—it’s a missing layer. Horizontal AI does not know how the telco industry works.

The Totogi Ontology encodes telco operations: product constructs, pricing logic, eligibility rules, fulfillment workflows. When a representative discusses a customized enterprise bundle, the system knows immediately whether it is sellable, at what price, and through which path—because the ontology already understands what StarHub can deliver.

StarHub will deploy the Totogi Ontology to unify call capture, CRM, and CPQ. Calls will be analyzed in real time and translated into deal recommendations the business can execute. CRM records will update automatically. Every conversation will generate personalized coaching, enabling 100% call coverage instead of sampled reviews.

Once fully deployed, StarHub expects to improve enterprise sales conversion rates up to 10% and reduce sales training time by 50% for connectivity and digital services.

“This gives our sales teams instant visibility into what is actually deliverable and relevant to clients’ interests,” said Santosh Kumar Rai, Head of Enterprise Inside Sales at StarHub. “Every recommendation will be aligned to what StarHub can sell and fulfill – enabling us to accelerate deal closures and improve conversion rates.”

“Horizontal platforms start blank. They can transcribe a call, but they don’t know your products, your pricing logic, or your fulfillment constraints,” said Danielle Rios, CEO of Totogi. “The Totogi Ontology ships with telco intelligence built in. That’s the difference between software that listens and software that closes.”

The Totogi Ontology sits above StarHub’s existing systems and will be deployed in four weeks with a single Totogi Forward Deployed Engineer.