TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

Devices

Streaming Media Devices: The Race to Provide 'Ultimate' Media Experience

Via Strategy Analytics Press Releases

Sep 18, 2015

Value-added Features Such As Multi-tasking, Voice Control, & Content Mirroring Will Sway Purchase Decision

Boston, MA – September 17, 2015 – Dedicated streaming media devices increasingly threaten to replace the need for a costly smart TV as they have proven to provide a more portable and seamless media experience, at a cheaper cost. Smart TVs still have yet to provide a compelling and convincing media experience as a standalone connected media device despite being the next sought after TV purchase, granting dedicated streaming media devices a foot in the door. As more and more connected media devices are released to the market, success will come down to who gains customer loyalty to their ecosystem.

A recent study from the Connected Home UX (CHX) group at Strategy Analytics (www.strategyanalytics.com) has explored consumer ownership, use and satisfaction of streaming media devices in the UK, USA and China. Loyalty to one ecosystem (such as Google, Apple or Amazon), especially true for the crowded dedicated streaming media device industry, has not come without an all-encompassing effort to provide value-added apps, services and features to improve the media experience. While media devices have the upper hand in being the cheapest option to have connected features and apps on a TV, they must take into consideration the ‘cord-cutters,’ ‘casual gamers,’ ‘productivity junkies’ and ‘devoted pay TV users,’ to provide all critical aspects vital to the media experience on the larger screen.

Click here for the report: http://bit.ly/1UwQD4m

Taryn Tulay, Senior Analyst and report author commented “With OTT VOD apps/services at the forefront of consumer use on such devices, features such as multi-tasking, voice control, content mirroring, gaming, etc. will become the value-added features that consumers look for in a streaming media device purchase decision. However, the most beneficial of these is a seamless search across all media content available on the device.”

Continued Tulay, “The user interface (UI) of these devices will also hold a critical part in consumer adoption of, and loyalty to, a connected device ecosystem. It is imperative that the UI is clean, sleek and easy to navigate; as appeal and efficiency is critical in providing a compelling media experience. It is also important that streaming media devices stay true to the simplified remote, with less buttons for use without requirement to look down.”

Diane O’Neill , Director, User Experience Innovation Practice, added, “Encouraging the adoption and usage of dedicated streaming media devices can be aided through exclusive offers for OTT VOD subscriptions and will also be crucial to success. More incentive should be provided to influence acceptance of the cost of the device and the reoccurring payment of the service, especially at a time when OTT VOD services are becoming even more popular.”

Related Topics
  • 6G Research and Innovation,
  • Data & Analytics,
  • Devices,
  • Media & Entertainment,
  • Network Automation,
  • News,
  • North America,
  • Research and Trials,
  • Strategy Analytics,
  • Tracker

More Like This

6G Research and Innovation

True digital inclusion is key to 6G – NGMN

Feb 15, 2023

Access Evolution

News brief: Global smartphone sector slumped in Q4

Jan 19, 2023

5G Evolution

GlobalData reveals its six telco consumer services, platforms and devices category predictions for 2023

Jan 13, 2023

Digital Platforms and Services

Spatial tap: Turning sound quality up to 11

Jan 4, 2023

Sustainability

TIM joins Eco Rating for a more informed choice of smartphone

Dec 22, 2022

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Sign up to receive TelecomTV's top news and videos, plus exclusive subscriber-only content direct to your inbox.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:17:33

From telco to techco: The impact of next-gen operations on skills, talent acquisition and retention

1:14:31

Achieving maximum operational efficiency: How service providers can best operate at speed and scale

1:14:20

Why data and APIs are key to implementing the vision of the digital services provider

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us

  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).