TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

Devices

Spark joins the top five smartphone vendors

Via IDC

Dec 8, 2016

AUCKLAND, 7th DECEMBER 2016 : According to IDC’s recently published third quarter smartphone shipment results, tracked from July to September 2016, Spark has pushed Alcatel out of the top five shipping vendors, by achieving three percent share of smartphones shipped. Alcatel had previously held the fifth position for all of 2016. Samsung (36%) continue to have the highest shipments, followed by Apple (24%), Huawei (17%), and Vodafone (11%).

Spark's growth comes at a time when the New Zealand smartphone market declined nine percent year on year. Vendors shipped a total of 410,000 smartphones during July to September 2016, down from 449,000 smartphones shipped over the same period in 2015.

If Skinny Mobile (a division of Spark New Zealand) smartphones and the ZTE/Spark co-branded Pro model are included, then Spark shipments increase to seven percent share of the New Zealand Smartphone market.

Spark has not been one of the top five smartphone brands in New Zealand since re-branding from Telecom, which occurred in the second half of 2014. The most recent quarter when the telco was in the top five was 2014Q1, here Telecom achieved eight percent share with its three Telecom branded devices.

Spark reduced its phone range from three devices in 2014Q1 to one by 2016Q1, contributing to the lower share achieved over recent timeframes. Spark launched its new range of phones, made by ZTE, in 2016Q2. The new line-up consists of the Spark Lite and Plus model, and still includes the R84. Including Skinny Mobile and cobranded devices increases the total Spark smartphone range to six devices.

Chayse Gorton, Client Device Analyst for IDC New Zealand, says the low-end smartphone market appears to be consolidating towards popular Android vendors and telco home brands. Here Samsung, Huawei, Vodafone, and Spark (including Skinny and cobranded devices) account for 94% share, up from 70% in 2015Q3.

Spark and Vodafone have been fiercely competitive in fixed and mobile services to date, and now appear to be increasing their focus on own branded smartphone devices. Although Samsung is expected to maintain the top rank, as they overcome publicity issues relating to the recent Note 7 recall, low price smartphones are taking a considerable share of the market, hence it will be worth watching how much share Spark and Vodafone capture in the competitive holiday season.

Figure 1

This chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here.

Related Topics
  • 6G Research and Innovation,
  • Asia-Pacific,
  • Device Software & Apps,
  • Devices,
  • Digital Platforms and Services,
  • IDC,
  • Mobile,
  • News,
  • Research and Trials,
  • Tracker

More Like This

6G Research and Innovation

True digital inclusion is key to 6G – NGMN

Feb 15, 2023

Access Evolution

News brief: Global smartphone sector slumped in Q4

Jan 19, 2023

5G Evolution

GlobalData reveals its six telco consumer services, platforms and devices category predictions for 2023

Jan 13, 2023

Digital Platforms and Services

Spatial tap: Turning sound quality up to 11

Jan 4, 2023

Sustainability

TIM joins Eco Rating for a more informed choice of smartphone

Dec 22, 2022

This content extract was originally sourced from an external website (IDC) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:43

MWC23 interview: Mari-Noëlle Jégo-Laveissière, deputy CEO of Orange

12:45

MWC23 interview: Abdu Mudesir, Group CTO, Deutsche Telekom

9:26

MWC23 interview: Greg McCall, Chief Networks Officer, BT

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us

  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).