TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from IDC

Devices

Middle East & Africa PC Market Suffers Sharpest Ever Decline

Via IDC

Aug 31, 2015

The Middle East and Africa (MEA) PC market suffered a sharp year-on-year decline of 25.6% in Q2 2015, marking it as steepest decline ever recorded in the region for a single quarter. The latest market insights from global technology research and consulting firm International Data Corporation (IDC) show that overall PC shipments for the quarter fell to 3.3 million units. Desktops were down 21.2% year on year to 1.4 million units, while the notebook segment declined 28.6% to total 1.9 million units.

"Two of the biggest declines were seen in Turkey and the 'Rest of the Middle East' region (Iran, Iraq, Syria, Yemen, Afghanistan, and Palestine)," says Fouad Charakla, research manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey. "Both these territories carried over high inventory levels from the previous quarter as a result of a slowdown in demand. This factor was an inhibitor of PC shipments in other parts of the region as well, including the UAE. Currency fluctuations also had a negative impact on supply and demand in several key markets across the region. In the UAE, a slowdown in tourism spending – primarily from Russia and Europe – continued to inhibit PC demand."

The top three vendor positions remained unchanged from the last few quarters, with each of the leading vendors suffering significant year-on-year declines in their shipments to the region. HP continued to lead in terms of market share, but saw its shipments fall 26% year on year. Second-placed Lenovo suffered a 19% decline, third-placed Dell posted a downturn of 10.3%, and fourth-placed Acer recorded a decrease of 29.3%, while Asus maintained its position at number five but experienced a decline of 26.7%. Once again, local desktop assemblers suffered significantly in comparison to the previous year as demand for their devices continues to be cannibalized by the growing availability of refurbished PCs.

2015 as a whole is expected to be the region's worst ever performance, with overall PC shipments for the year set to fall 15.7% year on year to total 15.2 million units. "Currency fluctuations both inside and outside the MEA region will remain largely responsible for the slower demand, particularly in key markets such as Turkey and Nigeria," continues Charakla. "Low oil prices are also impacting those countries whose budgets rely strongly on oil revenues, ratcheting up the pressure on governments to control their spending. At the same time, the cannibalization of PC demand by tablets and smartphones continues to hamper the market's performance."

In the longer run, IDC expects the MEA PC market to experience a partial recovery in 2016, with shipments tipped to grow 10% year on year during those 12 months. The following years are forecast to remain close to flat in terms of shipment growth. However, as previously reported, there will be a gradual shift in the weight of demand from consumers to the commercial segment as a growing proportion of home users switch from PCs to tablets and smartphones and commercial end users maintain their loyalty to PCs. As a result, commercial demand for PCs in the region is expected to surpass that from home users by the year 2017.

Related Topics
  • 6G R&I,
  • Devices,
  • IDC,
  • Middle East & Africa,
  • News,
  • Research and Trials,
  • Tracker

More Like This

Coronavirus

O2 helps NHS hit vaccinations milestone with connected solutions

Feb 19, 2021

Digital Platforms & Services

Google Glass returns to help with the lockdown

Oct 15, 2020

Digital Platforms & Services

UK adults purchased up to 21 million new digital devices during lockdown

Aug 25, 2020

Coronavirus

Lenovo is booming: Strong growth overcomes challenging global environment

Aug 13, 2020

Coronavirus

Remote working leads to record buying of notebooks by enterprises in 2Q20, reports IDC India

Aug 13, 2020

This content extract was originally sourced from an external website (IDC) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

18:24

How Zoom evolved in the pandemic era

26:24

Red Hat and HPE discuss how to support open multi-vendor 5G network slices

14:28

How RADCOM is helping Rakuten Mobile run its innovative 5G network

8:33

Monetizing innovative telco edge services

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices