TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Ovum Media center

Devices

Analyst View: Apple guarantees success for another year with its new device range but its competitive edge is dangerously fading away

Via Ovum Media center

Sep 11, 2015

Apple has once again wowed the world with the launch of the iPhone 6S range, the iPad Pro, and a new Apple TV.Here are thoughts from Ronan de Renesse , Ovum’s Consumer Technology Analyst:

“However, the innovation gap with its key competitors is closing to the point where Apple needs to follow rather than lead:

  • The iPad Pro features a stylus and an attachable keyboard which Samsung and Microsoft have been offering with their tablets for several years.
  • The new Apple TV features voice-controlled search and a large app library which can already be seen today on Android TV products like Nvidia’s Shield.
  • Many of the iPhone 6S camera technology and features have already been implemented by Nokia, HTC, and Sony.

But Apple excels in the execution of those new consumer technologies in order to provide the best consumer experience on the market and the iPad Pro and the new Apple TV deliver this.

The iPad Pro will be particularly successful among professional Apple MacBook users. The higher price point compared with other iPads should help regrow iPad revenues which declined 23% between 2Q14 and 2Q15.

With the iPhone 6S, Apple completes the best smartphone product range in the industry, addressing almost all price segments

The iPhone is Apple’s largest and most profitable product segment (63.2% of revenues in Q2 2015) and also the one experiencing the strongest competition.

  • The iPhone 6s matches the competition in terms of features and innovation but does not exceed it. The new 3D Touch user interface could make a difference but it will take time to catch on with consumers and developers. This is an entirely new way to interact with devices that people are unfamiliar with.
  • The iPhone 5s, 6, 6 Plus, 6s, and 6s Plus makes the strongest smartphone product range Apple has ever had, addressing almost all customer segments and price points. This will maximize iPhone sales across the world and guarantee its leading smartphone brand position.
  • New pricing for the iPhone 5s, 6, and 6 Plus will help boost sales in the Asia Pacific region. Since the beginning of 2015, Apple makes more revenues from Greater China than it does from Europe. However, the rest of Asia Pacific, including India, Indonesia, Malaysia, and the Philippines, generated less than 6% of its revenues in 2Q15. Apple must gain stronger market share in those new growth markets.

We expect Apple handset sales to grow 12.3% in 2015 to reach 216 million unit sales. Nearly two-thirds of that growth will come from the Asia Pacific region. How Apple positions the iPhone range in that region, especially outside of China and India, will be key.”

Related Topics
  • 6G R&I,
  • Apple,
  • Device Software & Apps,
  • Devices,
  • Digital Platforms & Services,
  • News,
  • North America,
  • Ovum,
  • Research and Trials,
  • Tracker

More Like This

Coronavirus

O2 helps NHS hit vaccinations milestone with connected solutions

Feb 19, 2021

Digital Platforms & Services

Google Glass returns to help with the lockdown

Oct 15, 2020

Digital Platforms & Services

UK adults purchased up to 21 million new digital devices during lockdown

Aug 25, 2020

Coronavirus

Lenovo is booming: Strong growth overcomes challenging global environment

Aug 13, 2020

Coronavirus

Remote working leads to record buying of notebooks by enterprises in 2Q20, reports IDC India

Aug 13, 2020

This content extract was originally sourced from an external website (Ovum Media center) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices