TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Data & Analytics

Data & Analytics

Adobe, Microsoft and SAP announce new Open Data Initiative details

Via Microsoft

Mar 27, 2019

LAS VEGAS — March 27, 2019 — Wednesday at Adobe Summit, the industry’s leading customer experience conference, Adobe (Nasdaq: ADBE) CEO Shantanu Narayen and Microsoft (Nasdaq “MSFT” @microsoft) CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP (NYSE: SAP) have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights delivered from the cloud.

The three partners outlined a common approach and set of resources for customers in an initial announcement last September, with the ambition of helping customers create new connections across previously siloed data, more seamlessly garner intelligence, and ultimately better serve brands with an improved view of their customer interactions.

From the beginning, the ODI has been focused on enhancing interoperability between the applications and platforms of the three partners through a common data model with data stored in a customer-chosen data lake. This unified data lake is intended to allow customers their choice of development tools and applications to build and deploy services.

To improve that process, the three companies plan to deliver in the coming months a new approach for publishing, enriching and ingesting initial data feeds from Adobe Experience Platform, activated through Adobe Experience Cloud, Microsoft Dynamics 365, and Office 365 and SAP C/4HANA, into a customer’s data lake. This will enable a new level of AI and machine learning enrichment to garner new insights and better serve customers.

Unilever, a mutual customer and one of the early global brands to express support and excitement about the ODI, today announced its intention to simplify a previously complex business outcome based on these data connections. At Adobe Summit, Unilever is demonstrating how it plans to bring together disparate customer, product and resource data and use AI-driven insights to help reduce its plastic packaging and encourage consumer recycling. By eliminating the silos of data, Unilever will be able to tie inventory and plastics data into Adobe data to enhance customer experiences and encourage participation.

To accelerate development of the initiative, Adobe, Microsoft and SAP also announced today plans to convene a Partner Advisory Council consisting of over a dozen companies including Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, Inmobi, Sprinklr, and WPP. These organizations span myriad industries and customer segments and believe there is significant opportunity in the ODI for them to drive net- new value to their customers.

“Our customers are all trying to integrate behavioral, CRM, ERP and other internal data sets to have a comprehensive understanding of each consumer, and they’re struggling with the challenges of integrating this data,” said Stephan Pretorius, CTO of WPP. “We’re excited about the initiative Adobe, Microsoft and SAP have taken in this area, and we see a lot of opportunity to contribute to the development of ODI.”

Related Topics
  • AI, Analytics & Automation ,
  • Data & Analytics,
  • Data Centres,
  • Digital Platforms & Services,
  • Global,
  • Microsoft,
  • Tracker,
  • Transformation

More Like This

Digital Platforms & Services

Orange Belgium launches an Orange Digital Center, a major hub for initiatives focused on digital inclusion and innovation

Jun 22, 2022

Digital Platforms & Services

Vodafone Partners with Oracle to Accelerate Technology Modernization on Oracle Cloud Infrastructure

Jun 21, 2022

Digital Platforms & Services

Canada’s Telus bets on digital health sector growth with $1.8bn acquisition

Jun 17, 2022

5G

Ericsson, TIM and Comau test the “factory of the future” thanks to 5G network slicing

Jun 16, 2022

AI, Analytics & Automation

Orange Business Services unveils Service Manage-Watch to supervise performance of enterprise IT services

May 31, 2022

This content extract was originally sourced from an external website (Microsoft) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:14

Executive Interview: Vodafone’s Lucia De Miguel Albertos on the ultimate RAN Intelligent Controller

39:34

Figuring out the TCO of Open RAN

6:47

Dell's Role in Open RAN

4:24

Executive Interview: Neil McRae on BT's Open RAN Plans

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).