TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Broadband

Broadband

Most smartphone users expect to employ 'digital shopping assistants' within three years

Via Ericsson News Center

May 7, 2018

New report: Smartphone shoppers altering retail reality

May 7, 2018 08:12 (GMT+0:00)

Beyond smartphone shoppping

  • Smartphone shopping is expected to peak globally in the coming few years with 43 percent surveyed already making purchases on their phone weekly
  • Majority of smartphone shoppers expect most people to have a personal shopping advisor within 3 years; emerging demand for digital shopping assistants to help with purchase decisions
  • 69 percent of AR and VR users think these technologies will give smartphones all the benefits of physical stores within 3 years

Taking a look at the fast-changing reality of retail, Ericsson (NASDAQ: ERIC) Consumer & IndustryLab presents: Beyond smartphone shopping – the rise of smart assistants. This report describes how connectivity is driving two major shifts in how people shop. The ongoing surge to use smartphones to pay for goods and services is leading to a second shift involving the use of shopping assistants.

Soon smartphone users will rely on digital assistants in their phones for aspirational shopping support, while simultaneously driving the use of smart home speakers for automation of routine household purchases.

Selecting the type of shopping assistant for home and personal purchases will soon be more important than the actual purchase decision. For example, 63 percent of smartphone shoppers want help with price comparisons – a likely role for
 a home restocking assistant. And 48 percent want help making shopping decisions easy – a likely role for a personal shopping advisor.

The report is based on a survey of advanced internet users in ten influential cities globally. The sample makes up only a fraction of shoppers worldwide but was chosen because the digital technology used by these respondents puts them at the forefront of the fundamental changes we see sweeping retail around the world.

“While fascinating in their own right, fast-changing consumer shopping behaviors are important to understand for anyone involved in 5G, smart homes, consumer IoT and artificial intelligence” says Michael Björn, Head of Research at Ericsson Consumer & IndustryLab. “When consumers start employing AI to automate everyday purchasing, this will create demand for IoT enabled sensors as well as a need for people to connect appliances in their homes.”

Digitalization of shopping raises questions about the future of the physical store as well. Consumers expect AR/VR-technology to bring all the benefits of physical stores. And more than half believe the effect of fewer people going to stores will be an increase in home deliveries. This indicates a connectivity-driven future for retail both for digital shopping experiences and automation of deliveries.

Respondents also see issues with personal information going forward, leading to a key question: To what extent can digital shopping assistants be trusted, and how will they impact consumers?

About this report

This report presents insights based on an online survey (carried out in January 2018) of 5,048 advanced internet users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney and Tokyo.

Respondents were aged 15 to 69 and
fit the profile of urban early adopters and represent 50 million of the 180 million living in these cities.

43 percent of the respondents are online smartphone shoppers, meaning that they shop using their smartphones directly at least weekly. A further 45 percent of the sample use digital voice assistants on a weekly
basis, with as many as 35 percent using augmented reality (AR) or virtual reality (VR) at least once a week.

Related Topics
  • 5G,
  • Access Evolution,
  • Broadband,
  • Ericsson,
  • Europe,
  • News,
  • Research and Trials,
  • Retail,
  • Tracker,
  • VR & AR

More Like This

Access Evolution

Fibernet Builds Competitive 10G Fiber Network with Adtran

May 17, 2022

Digital Platforms & Services

What’s up with… Chip pricing, Syniverse & Twilio, telco ROI

May 16, 2022

Access Evolution

What’s up with… TIM, Verizon, Deutsche Telekom

May 13, 2022

5G

Guidance raised: Deutsche Telekom continues growth course in 2022

May 13, 2022

Access Evolution

What’s up with… Vodafone and Three, BT, Pharrowtech

May 12, 2022

This content extract was originally sourced from an external website (Ericsson News Center) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

35:55

The best use cases for telco/public cloud partnerships

13:58

Ahmed El Sayed on Vodafone’s ‘techco’ transformation

36:47

The role of 5G in private network innovation

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).