Tiago Rocha da Silva, Chief Commercial Officer, Zain KSA
Tiago Rocha da Silva, chief commercial officer at Zain KSA, explains the role that the operator’s recently announced AI Center of Excellence (AI CoE) plays in its transition towards being an AI-native telco and how it aligns with Saudi Arabia’s Vision 2030 strategic roadmap. Talking to TelecomTV at the DTW Ignite event in Copenhagen, the Zain executive shares how the Saudi operator is making the best use of its data and how that approach will help it to offer a much more personalised service experience to its customers.
Recorded June 2026
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