TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Access Evolution

Access Evolution

Gartner says global smartphone sales declined 6.8% in third quarter of 2021

Via Gartner

Nov 24, 2021

Global smartphone sales to end-users declined 6.8% in the third quarter of 2021, compared to the same time period in 2020, according to Gartner, Inc. Component shortages disrupted production schedules, leading to lower inventory and delayed product availability, which eventually impacted sales to end-users.

“Despite strong consumer demand, smartphone sales declined due to delayed product launches, longer delivery schedule and insufficient inventory at the channel,” said Anshul Gupta, senior research director at Gartner. “Supply constraints impacted the production schedule of basic and utility smartphones much more than premium smartphones.”

The current shortage of components, such as radio frequency and power management integrated circuits, delayed smartphone production globally. This disrupted the supply-demand equilibrium and end-users were burdened with limited choices at point of sale. Sales of premium smartphones continued to grow even though overall smartphones sales declined in the quarter.

Apple reclaimed the No.2 position in sales to end-users and Xiaomi moved back to No.3 in the third quarter of 2021 (see Table 1). Samsung maintained its overall lead in smartphone sales, though its market share declined 1.9% year-over-year. Even with the overall decline, Samsung experienced growth of its premium smartphones, led by strong demand for revamped foldable smartphones. Chinese smartphone vendors Xiaomi, Vivo and OPPO increased their market share 1%, 2.4% and 1.7% respectively, year-over-year.

Apple continued to experience strong demand for iPhones led by compelling feature upgrades and underpenetrated 5G installed base. Upgraded bionic A15 sensor, improved battery life and camera sensor optimization for improved photography are the leading features that drove iPhone upgrades. Apple continues to revamp its online channel and position trade-in programs to accelerate demand for its 5G iPhones through the rest of 2021.

Xiaomi’s strong online channel-led strategy for market expansion in Europe and the Middle East and partnering with communication service providers (CSPs) in these regions helped the company increase its global smartphone market share in the third quarter of 2021.

Vivo registered the highest year-over-year growth (20.9%) among the top five global smartphone vendors in the third quarter of 2021. The company introduced 13 new smartphones in the quarter to try to gain advantage while entering new markets, including Europe and the Middle East, along with the addition of new offline retailers and experience stores to its strategy.

Related Topics
  • 5G Evolution,
  • Access Evolution,
  • Gartner,
  • Global,
  • Smartphones,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

Network Automation

What’s up with… ETSI, PLDT, Comba Telecom

Mar 24, 2023

Access Evolution

Xiaomi 2022 Annual Results Slightly Beat Market Estimates

Mar 24, 2023

Access Evolution

Digi finds partner for €300m FTTH rollout in Spain

Mar 24, 2023

Access Evolution

Axiata announces new leadership positions for the group

Mar 24, 2023

Digital Platforms and Services

Telia Company announces upcoming change to the Group Executive Management team

Mar 24, 2023

This content extract was originally sourced from an external website (Gartner) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

10:43

MWC23 interview: Mari-Noëlle Jégo-Laveissière, deputy CEO of Orange

12:45

MWC23 interview: Abdu Mudesir, Group CTO, Deutsche Telekom

9:26

MWC23 interview: Greg McCall, Chief Networks Officer, BT

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us

  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).