TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Access Evolution

Access Evolution

Africa's Smartphone Market Sees Shipments Decline Amid Global Supply Shortages, but Growth Is Tipped for 2022

Via IDC

Mar 23, 2022

Cairo – Newly released data from IDC's Worldwide Quarterly Mobile Phone Tracker shows that Africa's overall mobile phone market suffered a year-on-year (YoY) decline of 11.3% in Q4 2021 to total 48.6 million units. The feature phone market was down 14.3% to 27.1 million units, while smartphone shipments declined 7.1% to 21.5 million units.

Africa's major smartphone markets all experienced a downturn in Q4 2021, with the exception of South Africa, which saw slight YoY growth. Global supply shortages were the main reason for the declines seen across the region, while Egypt was further hampered by the introduction of new tariffs — amounting to 10% — on mobile phone imports.

Transsion brands (Tecno, Infinix, and Itel) continued to lead Africa's smartphone space in Q4 2021, with a combined unit share of 47.9%, followed by Samsung and Xiaomi (including Poco) with respective shares of 19.6% and 7.1%. Transsion brands also dominated the feature phone market, with a combined unit share of 78.0%, followed by Nokia (8.6%) and Alcatel (2.0%).

The low-end price bands (less than $200) continued to dominate Africa's smartphone market in Q4 2021 with 81.1% share of shipments, although this was down from 86.8% in Q4 2020. The midrange price band ($200 to $400) saw its share increase from 10.1% to 14.0% over the same period.

"Global supply shortages, inflationary pressures, and improved specs and capabilities are driving the average price of smartphones upwards," says Taher Abdel-Hameed, a senior research analyst at IDC. "The growth in the midrange price band can be attributed to the launch of new feature-rich models by key vendors like Samsung, Xiaomi, and Transsion. This price band is expected to maintain its growth momentum over the long term."

Share the image

Looking ahead, IDC expects the African smartphone market to grow 3.8% YoY in unit terms for 2022 as a whole. "Mobile phone imports constitute a notable portion of the current account deficit in many African countries," says Ramazan Yavuz, a senior research manager at IDC. "Considering the macroeconomic challenges faced by economies across the region, African governments will keep an eye on taxes and import tariffs on mobile phones. New import tariffs and increased tax rates have been implemented in North African countries and similar changes can be expected in many other African markets in the near future."

To learn more about IDC's Worldwide Quarterly Mobile Phone Tracker , please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154.

Related Topics
  • Access Evolution,
  • IDC,
  • Middle East & Africa,
  • Smartphones,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

Access Evolution

What’s up with… EU M&A, capex contributions, Baidu and Google

Feb 7, 2023

Access Evolution

CEO Vivek Badrinath will not seek further term of office at Vantage Towers AG

Feb 7, 2023

Access Evolution

What’s up with… Vodafone Idea, 5G revenues, smartphone sales

Feb 6, 2023

Access Evolution

UK fibre altnets face 2023 squeeze

Feb 6, 2023

Access Evolution

Ericsson and Free Senegal partner to provide fixed wireless access connectivity to schools in Senegal

Feb 6, 2023

This content extract was originally sourced from an external website (IDC) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).