TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

5G Evolution

5G Evolution

O2 and ITN Productions to capture England Rugby fan reactions in first live TV advert to be powered by 5G

Via O2

Oct 4, 2019

O2 and ITN Productions will create the world’s first live TV advert, powered by 5G, and aired live on ITV during the England match this Saturday. The advert will preview some of O2’s 5G capabilities ahead of the official launch later in October.

Footage of the matchday atmosphere will be captured across the UK and sent back to ITN studios in London via O2’s next generation 5G network. From there, it will be broadcast as a live advert on ITV, showcasing the real time support of fans up and down the country.

Nina Bibby, CMO at O2, said: “The match will not only be an important fixture for England Rugby, it will also mark a huge milestone in demonstrating the possibilities that 5G can unlock for sports fans. Using next-generation technology, we will unite rugby fans across the country in real-time, inspiring the nation to come together in support of the team.”

Anna Mallett, CEO at ITN, added: “5G will revolutionise content creation on a global scale and enable us at ITN to react even faster to moments that affect our lives – and at the same time see us reduce our carbon footprint. We’re thrilled to bring this event to life and work with O2 on such a ground-breaking innovation.”

Kelly Williams, Managing Director, Commercial, ITV, said: “The power of live TV to bring people together is unparallelled in the advertising industry and we are really excited about this O2 5G live ad, which amplifies both the incredible emotion that a major live event on ITV can generate and the new technology opportunities around TV advertising.”

The advert will collate footage of fans during the match from four different locations across the country using 5G ‘bonded’* cameras. To transfer such a high volume of data in broadcast quality, ITN will rely on 5G’s capability to provide high-speed, high quality, always-on connectivity.

The live TV advertising partnership with ITV comes ahead of O2’s 5G network switch-on in October across key areas of Belfast, Cardiff, Edinburgh, London, Slough and Leeds. O2’s 5G rollout will be targeted where customers need it most, including at major entertainment and sports venues such as The O2 and Twickenham Stadium.

  • each camera will have a bonded cellular pack attached to it which ensures the feed doesn’t drop. This will ‘talk’ to the 5G modem at each venue which will send the footage back to ITN HQ for them to edit and play out.
Related Topics
  • 5G Evolution,
  • Announcement,
  • Europe,
  • Media & Entertainment,
  • O2,
  • Telco & CSP,
  • Tracker

More Like This

5G Evolution

BT Group and SPL look to the stratosphere to deliver 4G and 5G coverage to hard-to-reach areas of the UK

Jan 30, 2023

5G Evolution

Docomo and YKK AP to test signal-permeable windows made with aerogel for easy penetration by radio waves

Jan 30, 2023

5G Evolution

Small, efficient 5G multisector antenna indoor base station achieves world's first demonstration using 28GHz

Jan 30, 2023

5G Evolution

Docomo conducts world's first trial of transmissive metasurface on window to deliver indoor radio waves to outdoor foot of building

Jan 30, 2023

Open RAN

What’s up with… Open RAN investments, Veon in Russia, AWS

Jan 27, 2023

This content extract was originally sourced from an external website (O2) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).