TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

5G

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Strategy Analytics Press Releases

5G

Indoor Location, Advertising and GPS on Entry Tier Handsets to Drive Location Based Services Market says Strategy Analytics

Via Strategy Analytics Press Releases

Aug 13, 2015

HERE Remains Well Positioned for LBS Market Growth

Boston, MA - August 11, 2015 – Rising momentum behind indoor location-based services (LBS), mobile advertising and the growing penetration of GPS on entry-tier handsets, will fuel future growth in mobile LBS according to Strategy Analytics’ Wireless Media Strategies (WMS) report “Future Growth Opportunities for Mobile Location Services.” Furthermore, for the second year running, digital map provider HERE, which Nokia has recently announced will be sold to AUDI, BMW Group and Daimler, is top in Strategy Analytics’ location platform benchmark study, and is placed well for future growth opportunities as the mobile location services market continues its evolution.

Click here for the report: http://bit.ly/1P3Dm1n

Increasing activity around indoor maps, and indoor positioning technology via Bluetooth beacons or WiFi, will enable the rise of indoor LBS, including proximity-based advertising on mobile devices. Furthermore, rising GPS and WiFi penetration in entry-tier handsets will open up high-accuracy LBS, such as in-vehicle and pedestrian navigation, and location sharing, to a significant population of mobile users in emerging markets. Nitesh Patel, Director of Wireless Media Strategies (WMS) at Strategy Analytics, noted “In addition to the continued adoption of mobile LBS in rising mobile data markets, venue owners and brands continue to test the capabilities of mobile devices to deliver enhanced customer experiences and engagement. We see the increasing activity around indoor location and mobile marketing by brands, retailers, and owners of complex venues as a clear signal that indoor LBS and location-enhanced marketing will drive the next wave of growth in the mobile LBS sector.”

The report also assesses the strengths and weaknesses of key LBS players, Apple, Google, HERE, and TomTom, across eight important metrics, including map and navigation coverage, indoor venue capabilities, OS reach, map data visualization, in-vehicle connectivity, offline usage, local search and crowd sourcing.

David Kerr, Senior Vice President at Strategy Analytics, says “HERE is the overall leader in terms of its mapping and location capabilities, followed by Google, TomTom and then Apple. HERE’s opportunity for growth has improved significantly since it has launched its branded app on both iOS and Android platforms, which will be good news for its future owners AUDI, BMW Group and Daimler. Furthermore, the strength of HERE’s location platform is validated by major licensees, including Amazon, Facebook, Microsoft, Samsung and Yahoo among others. However, Google remains the leader in business –to-consumer (B2C) LBS applications, as it benefits from preloading on most Android handsets, and is the most widely used map, navigation and local search app. Apple remains in catch-up mode with its most recent acquisitions including Coherent Navigation and Pin Drop, to add to Locationary, WiFiSlam, Embark and BroadMap.”

Related Topics
  • 5G,
  • 6G R&I,
  • AI, Analytics & Automation ,
  • Data & Analytics,
  • Devices,
  • Media & Entertainment,
  • Mobile,
  • News,
  • North America,
  • Research and Trials,
  • Strategy Analytics,
  • Tracker

More Like This

5G

BAI snaps up Telefónica UK’s CTO for global role

Jan 19, 2021

5G

Telefónica Deutschland/O2 continues to focus on profitable growth and further intensifies network expansion in Germany

Jan 19, 2021

Access Evolution

CommScope Files Patent Infringement Suit Against SOLiD in Germany

Jan 18, 2021

Open RAN

VMware preps lightweight version of its Telco Cloud for Open RAN

Jan 18, 2021

6G R&I

What’s up with… Deutsche Telekom, BT, Huawei

Jan 18, 2021

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices