22 June 2015

4GEE Charging Bull

• 4GEE Charging Bull provides unique charging point for official EE Power Bars which are back for 2015 on an epic scale
• Charging Bull also acts as a double-speed 4G WiFi hotspot – keeping festival goers connected for free
• EE increases connectivity across Glastonbury Festival for 2015 with multiple WiFi hotspots, two EE Power Bar Exchanges and a powerful 4G network installed on site especially for the festival

EE put a ‘steak’ in the ground as the official technology partner of Glastonbury Festival 2015 by revealing plans to offer an innovative new charging solution and double-speed 4G WiFi in one at this year’s event via the 4GEE Charging Bull .

The unique EE Power Bar charging station at Glastonbury takes the form of a larger-than-life bull statue and is inspired by another of Somerset’s most famous residents, the late ‘Field Marshall’, a prize-winning powerful beast who in his prime held the title of ‘Britain’s Biggest Bull’. Those on site who spot the festival-themed Charging Bull will be able to plug in their EE Power Bar – a portable mobile phone charger – for a quick power top up on the go.

The official Power Bar can also be swapped for a fully charged one once it runs out of juice at either of the two large Power Bar Exchange cabins this year. EE predicts it will handle over 200,000 swaps over the weekend thanks to the popularity of its queue-busting swapping scheme.

EE’s Charging Bull also acts as a double-speed 4G WiFi hotspot – available to all for free - which means while revellers stop to boost their battery power they can also log on and upload pictures, videos and messages from the festival in record time.

Spencer McHugh, Director of Brand at EE, said : “As social media usage on our network continues to soar, we have worked with Glastonbury to deliver the most connected festival experience ever for 2015. As well as the 4GEE Charging Bull there will be multiple public WiFi hotspots on site for all to use and through our EE Power Bar Exchange service we are delivering the biggest phone charging operation of any music festival in the world. We want to help everyone there stay in touch with friends and share every memory, using our innovative technology to get the most out of their experience at the UK’s biggest music festival.”

EE will also install a 4G network on site for the Festival weekend, which will power the double-speed 4GEE Bull, continuing to bring a superfast broadband experience to the most rural parts of the UK. EE's 4G coverage today reaches 90% of the UK population in over 500 large towns and cities, and an additional 5,000 rural villages and small towns.

The 4GEE Charging Bull will be positioned by the main EE Recharge tent and Power Bar Exchange on site – both of which are visible on the map within the Glastonbury 2015 app – and is open to all from Thursday to Sunday – 10am-10pm.

The official Glastonbury 2015 app, developed in partnership with EE shows all the latest news, set times, lives streams of the BBC’s coverage over the weekend and features improved social media integration this year, helping friends connect on site. It is available to download now for all smartphone users on any mobile network.

For more information on EE’s partnership with the Glastonbury Festival, please visit ee.co.uk/Glastonbury.