TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

5G

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Strategy Analytics Press Releases

5G

1 in 5 US consumers most familiar with 5G plan to switch mobile service provider

Via Strategy Analytics Press Releases

Sep 3, 2019

According to the latest research from Strategy Analytics, while awareness of 5G is high, there is a potential risk for operators as premium customers who buy flagship devices are most likely to switch mobile provider when they buy a new device. Strategy Analytics developed and analyzed results of an online survey with 2,500 smartphone owners using a US nationally representative sampling of owners 18-64 years.

Key Findings

  • More Reliable, Better Quality Connectivity Tops 5G Wish List
  • Asian Americans top willingness to pay more for 5G
  • 1 in 4 list 5G as an important feature but 1 in 5 Don’t Yet See a Need or will Wait till 5G Proven
  • Those most familiar with 5G also seek Balance and a Better Way to unplug/manage time
  • Premium Flagship Buyers $1000+ who replace annually are most at risk of churning and being targeted by mobile competitors, creating both risk and opportunity for US carriers

David Kerr, Senior Vice President at Strategy Analytics noted: “AT&T’s marketing engine works well as 1 in 5 claim to be Very Familiar with 5G while 29% think they have a 5G device already! Despite some consumer confusion, interest in 5G is strong and is driven by the device replacement cycle. More reliable connectivity, supporting high quality connections even in busy locations and Guaranteed Better Quality network service are top priorities overall. Less lag time is significantly more important for Gen Z customers.”

Susan Welsh de Grimaldo, Director at Strategy Analytics, added: “5G represents an opportunity to disrupt normal churn patterns with the most valuable customers who spend most on devices and on service indicating a willingness to switch mobile operator when they buy their next smartphone. Clearly carriers need to do more work to educate users about 5G and design marketing and offers that best target needs of flagship smartphone owners in their own customer base and among competitors.”

Related Topics
  • 5G,
  • Announcement,
  • North America,
  • Strategy Analytics,
  • Telco & CSP,
  • Tracker

More Like This

Open RAN

Extra Shot: Open RAN in the spotlight

Jan 25, 2021

5G

NEC claims mmWave distributed-MIMO technique triples simultaneous connections in office environments

Jan 25, 2021

Security

Samsung 5G base stations achieve Common Criteria certification in North America

Jan 22, 2021

5G

What’s up with… Samsung, Vodafone, Sunrise, FCC

Jan 22, 2021

Open RAN

Open RAN projects in line for massive German government funds: Report

Jan 22, 2021

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices