TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Summits
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Ovum Media center

Tracker

No Brexit For Netflix – Pay-TV and Netflix work in harmony in Europe

Via Ovum Media center

Oct 6, 2016

New research from Ovum shows that Western Europe’s pay-TV markets continue to grow, successfully fighting off the challenge posed by OTT video and the region’s free-to-air TV offerings. There were 98m pay-TV subscribers in Western Europe at mid-2016 and Ovum is forecasting that seven million more will be added by the end of 2021, taking the total to 105 million. The 100m subscriber barrier will be reached next year.

According to Adam Steel, Ovum’s TV Analyst specializing in Western European markets:

“Western European pay-TV operators have invested in new technologies to create an impressively sophisticated operating environment. Value added services like bundled VOD catalogues, DVRs and HD are keeping existing clients happy enough to retain the service but also, crucially, they are still attracting new subscribers too. Great content remains critical to success, but that must be supplemented by customer experiences which offer significant differentiation from those offered by lower cost, in particular OTT, alternatives.”

Tony Gunnarsson, senior TV analyst at Ovum, added:

“No-one should underestimate the challenge posed by Netflix and other OTT services. But our research shows that Netflix’s growth is slowing in mature SVOD markets such as the UK and Scandinavia, indicating that after an initial growth spurt in each market its rate of progress begins to decelerate. Crucially, Ovum also finds that SVOD subscribers are overwhelmingly pay TV subscribers in many markets: SVOD and pay TV are not “either” “or” propositions. Audiences are increasingly using both.”

pay-tv-revenues

Ovum’s new research – Western Europe: Pay-TV & Free-To-Air Forecasts to 2021 – also shows that during the 2015 to 2021 period pay-TV revenues will grow by almost 12%, rising from US$33.9bn to US$37.9bn. During the same period, digital TV household numbers will increase from 159m to 180m, meaning digital TV penetration will rise from 91% of TV households to 99%.

Adam Thomas, Ovum’s Lead Analyst for Global TV Markets, noted:

“The completion of switchover from analog terrestrial to digital is now complete and this has further intensified the pressure on pay-TV. With digital terrestrial TV offering around 50 channels, usually for free, pay-TV platforms have had to up their game to convince subscribers that their service is demonstrably better than the free offerings. Our new research indicates that those conversations with their clients are generally proving successful.”

Thomas added: “Ovum’s belief is that pay-TV is increasingly reacting credibly to not just the OTT threat but also in realising the opportunities offered by online distribution. Pay-TV content is widely available on a range of connectable devices. Consumer demand for more flexible viewing options is being addressed by streaming services with linear TV, so enhancing the extensive on-demand offerings already available. All of this indicates a positive outlook for European pay-TV as we head towards 2017.”

Related Topics
  • Europe,
  • News,
  • OTT,
  • Ovum,
  • Research and Trials,
  • Tracker,
  • Video

More Like This

Access Evolution

Talk Straight lines up UK broadband opportunities with ADTRAN fixed wireless access

Apr 22, 2021

Access Evolution

ADVA posts strongest Q1 results in company’s history

Apr 22, 2021

Cloud

Public Cloud Platforms to Drive Innovation in Telecoms in 2021 and Beyond

Apr 21, 2021

Sustainability

Sustainability Actions Still Challenging to Implement, According to New Study from SAP

Apr 21, 2021

Access Evolution

Sierra Wireless bundles cellular connectivity with its advanced routers to simplify IoT deployment

Apr 21, 2021

This content extract was originally sourced from an external website (Ovum Media center) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

DSP Leaders World Forum 2021 Delegate Report

0:50

DSP Leaders Open Telco Summit

23:25

Extra Shot: Next Steps for DSPs

11:17

How cloud dynamics are reshaping the telecoms sector

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Summits
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
info@telecomtv.com
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices