TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Strategy Analytics Press Releases

Tracker

More than 100 million homes to adopt Next Generation HDR TVs by 2020

Via Strategy Analytics Press Releases

Sep 7, 2016

But consumer confusion could stall growth of new services

Milton Keynes, UK – September 7th, 2016: By 2020 250 million TV viewers around the world will be ready to watch shows using the latest technology known as High Dynamic Range (HDR). According to a new report from Strategy Analytics’ Intelligent Home Group, annual worldwide sales of HDR-enabled TVs in 2020 will reach 58 million units, bringing the number of homes with at least one HDR-enabled TV to 107 million. Penetration of HDR TVs will reach nearly 25% of homes in the US.

High Dynamic Range is one of the most important components of Ultra HD TV, the new standard which is being introduced around the world. It improves TV pictures by increasing the range of colours and brightness. HDR programming has been launched by online video services such as Netflix and Amazon, and is expected to be introduced by leading broadcasters and pay TV companies over the next couple of years.

“TV manufacturers like Samsung and LG are keen to maximise the revenue potential of this new technology,” says David Watkins, Director, Connected Home Devices at Strategy Analytics. “HDR can make a noticeable difference for most viewers so there is an opportunity to accelerate the TV upgrade cycle.”

In spite of these forecasts, Strategy Analytics strikes a note of caution. The company's latest consumer research shows that many viewers are confused about Ultra HD and 4K TV. In a survey of 6000 US and European consumers, 15% of respondents claim that Ultra HD TV services are available from their TV service, and 8% claim that they have watched Ultra HD programmes. These figures are much higher than expected given that few Ultra HD services are currently available and suggest that there is considerable confusion over what Ultra HD means.

“The TV industry has put a great deal of effort into establishing the next generation of TV technologies,” comments David Mercer, VP and Principal Analyst. “The challenge now is to communicate the benefits of these enhancements to viewers and to reduce the uncertainty which could stall growth of new services.”

Related Topics
  • 6G R&I,
  • AI, Analytics & Automation ,
  • Announcement,
  • Data & Analytics,
  • Devices,
  • Europe,
  • Media & Entertainment,
  • News,
  • Strategy Analytics,
  • Tracker,
  • Video

More Like This

Digital Platforms & Services

SAP and Microsoft Expand Partnership and Integrate Microsoft Teams across SAP solutions

Jan 24, 2021

Security

Samsung 5G base stations achieve Common Criteria certification in North America

Jan 22, 2021

Digital Platforms & Services

Telenor: The Covid-19 digitalisation wave makes its mark on 2021 tech trends

Jan 22, 2021

Sustainability

Tele2 launches new sustainability strategy to lead in sustainability

Jan 22, 2021

Access Evolution

Acting Chairwoman Rosenworcel on designation to lead FCC

Jan 21, 2021

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices