Intel Security’s new consumer security lineup extends use of the cloud to protect against emerging threats

Innovative Enhancements Combine to Deliver Improved Protection Across Devices

SANTA CLARA, Calif., Oct. 4, 2016 – Intel Security today launched its 2017 consumer security lineup featuring security innovations to better protect the devices people use every day against the latest threats. The centerpiece of the new portfolio is a next-generation anti-malware engine that offers more efficient and effective detection by offloading analysis to the cloud. In addition, McAfee AntiVirus Plus, McAfee Internet Security, McAfee Total Protection and McAfee LiveSafe offer key cross-device enhancements that make it even easier for users to protect their digital lives.

According to the McAfee Labs Threats Report: June 2016, new ransomware has increased 120 percent since Q1 of 2015 and more than 4.7 billion records have been stolen since 2013¹ , highlighting the need for consumers to keep security top of mind as cybercriminals use increasingly sophisticated attack methods. With most consumers owning more than three connected devices² , and the increased volume of threats, it has become critical to implement security measures to protect their data, especially as more devices are cloud-connected.

“People are enjoying more and more connected devices as part of everyday life – in their homes, in their cars and even in the things they wear,” said John Giamatteo, corporate vice president and general manager at Intel Security. “This wave of new connectivity is exciting, and a reminder that security is more important than ever. We know our customers need solutions that protect their digital lives, particularly as connectivity continues to rise and threats continue to evolve. We’re dedicated to delivering innovative products designed to protect all manner of connected devices and the people who use them. Our 2017 lineup demonstrates this level of commitment.”

New Consumer Portfolio Offers Enhanced Protection and Better User Experience

The 2017 McAfee product line provides protection for popular household devices – from PCs to Macs* and smartphones to tablets – and is complemented by a new anti-malware engine to provide a more efficient and effective security solution.

Key features and enhancements include:

• Real Protect: The McAfee Next Generation Anti-Malware Engine combines proven detection methods with an innovative malware unmasking system that uses behavioral analytics and machine learning to detect and block malware without the need for human research. This cloud-centric, automated approach is an industry first and enables more effective detection responses to emerging threats.³
• Cross-device Innovations : The 2017 lineup includes innovations to our Mac and Android protection capabilities, resulting in a 100% detection result in the latest AV-Comparatives independent test and a perfect score of 13 in the latest AV-Test respectively.⁴
• Multifactor Password Management: True Key by Intel Security offers multifactor authentication for consumers to securely log in to their websites using unique factors like facial recognition and fingerprint. New updates include: master password reset and data import from other password managers. The True Key app is included with McAfee LiveSafe, McAfee Total Protection and McAfee Internet Security.
• Virus Removal or Moneyback Guarantee: Our Virus Protection Pledge is free when a customer’s McAfee subscription is set to renew automatically. If a customer gets a virus they can’t handle, our customer support team will remove it or the customer will receive a refund —guaranteed.⁵

These improvements enable consumers to interact online in a safer and more secure environment, with the ability to manage their security and add new devices from anywhere and at any time. For pricing, availability and more information on the consumer product lineup, visit www.mcafee.com/consumer.

About Intel Security

Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.

¹ According to the Breach Level Index

² Chase Buckle, “Digital consumers own 3.64 connected devices,” GlobalWebIndex, February 18, 2016

http://www.globalwebindex.net/blog/digital-consumers-own-3.64-connected-devices

³ Real Protect only applies to PCs

⁴ According to July 2016 AV-Test and AV-Comparatives independent test results

⁵ The Virus Protection Pledge will only be available in English languages at launch. Additional terms apply; see mcafee.com/pledge for details