Accenture Strengthens Digital Marketing Capabilities for the Pharmaceutical, Biotech and Medical-Device Industries with Acquisition of Boomerang Pharmaceutical Communications

December 10, 2015

Accenture Strengthens Digital Marketing Capabilities for the Pharmaceutical, Biotech and Medical-Device Industries with Acquisition of Boomerang Pharmaceutical Communications

Deal expands Accenture’s ability to help companies provide differentiating customer and patient experiences

NEW YORK; Dec. 10, 2015 – Accenture (NYSE: ACN) has acquired Boomerang Pharmaceutical Communications, an international full-service digital marketing agency serving the pharmaceutical, biotech and medical-device industries. Terms of the transaction were not disclosed.

The acquisition strengthens the broad range of digital consulting and digital marketing services Accenture provides to clients in these industries, particularly in Europe. Services include end-to-end digital marketing; service and experience design; content, campaign and publication management; and digital communication services.

Headquartered in Basel, Switzerland, Boomerang is a full-service digital agency, providing digital strategy, digital marketing services, web-site development and site promotion for the pharmaceutical, biotech and medical-device industries for more than 17 years. With more than 80 employees, Boomerang also has offices in Mulhouse, France; Parsippany, New Jersey (United States); and Dublin, Ireland.

Boomerang will become part of Accenture Consulting. The acquisition represents another step in Accenture’s strategy of adding key skills and capabilities to deliver end-to-end services, including online promotion, content and campaign management, and marketing execution and operations.

“Pharmaceutical companies are rethinking their businesses to address a multichannel, multi-customer, outcome-oriented healthcare environment,” said Andrea Brueckner, Europe and Latin America lead for Accenture’s Life Sciences practice. “They are using more external resources to build and operate global and scalable digital marketing and sales organizations that can design experiences that customers and patients find engaging, helpful and exciting. Boomerang will enhance our capabilities, expertise and ability to drive improved outcomes for our clients.”

Emmanuel Bueb, CEO of Boomerang Pharmaceutical Communications, said: “Our expertise in providing digital solutions and creative services to the global life sciences industry is complementary to Accenture’s suite of business services. Becoming part of Accenture will enable us to better serve the end-to-end needs of complex marketing organizations in these industries. We are excited to join Accenture, taking advantage of the company’s capabilities, technology and experience in helping their clients better meet the needs of their patients and customers.”

Other acquisitions Accenture has made globally in the past 12 months to bolster its digital marketing and design capabilities include AD.Dialeto, a digital agency in Brazil; Chaotic Moon, a creative technology studio in the United States; Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China; Brightstep, a Swedish provider of digital content and commerce solutions; and Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. The five companies are being integrated with Accenture Interactive, part of Accenture Digital.

Accenture’s global life sciences industry group serves the pharmaceutical, biotech, medical technology, distribution and consumer health sectors in more than 50 countries.