Rakuten Mobile UN-LIMIT applications exceed 1 million

Via Rakuten Media Room

Jun 30, 2020

June 30, 2020 – TOKYO, JAPAN: Rakuten Mobile, Inc. today announced that the total number of applications for the Rakuten UN-LIMIT unlimited mobile carrier service plan launched on April 8, 2020, has surpassed 1 million as of June 30, 2020.

More than 1 million applications have been received for the Rakuten UN-LIMIT carrier service plan in less than 3 months since the full-scale commercial launch of the service, during a period when stay-at-home guidelines and other measures have been in place to prevent the spread of COVID-19.

Rakuten Chairman and CEO and Rakuten Mobile CEO Mickey Mikitani commented, “Rakuten Mobile has now received over 1 million applications for our mobile carrier service. Less than 3 months since full-scale commercial launch on April 8, this is a terrific achievement. With an expanding Japan network and groundbreaking technology, we're looking forward to offering our growing customer base even more convenient, simple and low-cost services.”

The Rakuten UN-LIMIT carrier service plan offers unlimited data use within the Rakuten network areas1 and unlimited domestic calls2 through Rakuten Link, the communication app developed by Rakuten Mobile, for a monthly fee of 2,980 yen3. The plan also offers 5GB of data per month within the service areas provided by Rakuten Mobile’s domestic roaming partner, in addition to a maximum data transmission speed of 1Mbps after using the allocated 5GB of data4, which have proved popular with customers. Rakuten UN-LIMIT is also offering 3 million customers their first year of service free of charge as part of a special campaign5, as well as incentives for device purchase and other options6.

Rakuten Mobile has developed the world’s first fully virtualized mobile network*7. This network architecture allows for substantial reductions in capital investment and operation costs, enabling the operator to pass on these savings to customers through this simple and affordable service plan. Rakuten Mobile will continue to expand its network area nationwide and leverage cutting-edge technology and synergies within the Rakuten Ecosystem and Rakuten Points loyalty points program to provide new services that improve the lives of its customers.

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