IDC Survey Finds Consumers Seeking Higher Value Proposition for Home Internet of Things
Apr 11, 2016
FRAMINGHAM, Mass., April 11, 2016 – Network entertainment applications are the stepping stone to a broader home Internet of Things (IoT) experience, even as consumers remain skeptical of the value proposition behind the home Internet of Things, wary of their cost and uncertain of their utility, according to a recent survey of U.S. consumers by International Data Corporation ( IDC ).
About 28% of people who own a home network stream online videos to their televisions, and they are much more likely to express high interest in and adoption of home IoT applications than other home network owners.
Moreover, one out of five people who use home automation, monitoring and control devices say their home IoT applications solved a problem they didn't know they had.
The majority of consumers, however, remain skeptical of the value proposition behind the home Internet of Things and are holding back for a higher overall value proposition.
"The long-run impact of the Internet of Things will be broader and deeper than we imagine right now, but the industry is still in the early stages of developing the vision and conveying it to consumers," said Jonathan Gaw, research manager for IDC's Internet of Things: Consumer program.
On April 21, Gaw will lead a complimentary Web conference sharing results from the consumer IoT survey and looking at the attitudes towards and adoption of home IoT applications. To register for the Web conference, go to: http://www.idc.com/getdoc.jsp?containerId=IDC_P34819 .
The IDC 2016 Consumer Internet of Things Survey reached 1,500 U.S. adults who subscribe to broadband Internet service at home, including more than 1,300 people who have a home network.
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