Hannover Messe: DT pushes into the Industrial Internet
Apr 22, 2016
Apr 22, 2016
- Investing in an ecosystem that includes platforms, partners and products
- Starter packages for the entry into the Internet of Things
- New alliances with GE Digital, Microsoft, Cisco, Huawei and SAP
Deutsche Telekom will be announcing new platforms, partners and products at Hannover Messe. The world's most important industry trade fair is opening its doors on April 25. Following its debut at the fair in 2014 and now on its third appearance there, Deutsche Telekom will demonstrate how to easily get started with the Internet of Things (IoT) and Industrial Internet. Just as at this year's CeBIT, the Group’s slogan will be: "Digitization. Simply. Make it happen."
"The task is now to move services for digitization out of the laboratory into real-life practice," according to Anette Bronder, Director at Deutsche Telekom’s business customer arm T Systems. She has been responsible for the Digital Division of the Group for nine months. The complexity of digitization is still scaring a lot of businesses away. On the one hand, the number of providers is increasing fast, which makes it more difficult to decide where to invest. On the other, connecting industries goes far beyond a company’s individual added value chain. To this end companies first have to build up relations of trust with each other.
It is here that Deutsche Telekom has a unique selling proposition: "Nobody is capable of mastering the Internet of Things on their own. That's why we are investing in an ecosystem of platforms, partners and products to put us in a position to offer our business customers a full IoT end-to-end solution quickly and easily, " explains Bronder. Deutsche Telekom has already used this model successfully in the cloud services business to become a European market leader in the area. In Europe's most up-to-date data center in Biere in Saxony-Anhalt in central Germany, T-Systems has built a "House of Clouds" under a single roof consisting of a cloud ecosystem with technology and software partners.
80 percent standard packages, 20 percent custom solutions. This is the mix with which the business customer arm of Deutsche Telekom is now hoping to score with small and medium-sized businesses in the Industrial Internet. "Our comprehensive expertise in all areas, from network connectivity, through data analysis all the way to system integration makes IoT very much home territory for Deutsche Telekom," says Bronder, who moved from Vodafone to Deutsche Telekom in August 2015. "The market is now beginning to gel, with customers experimenting in order to discover what's possible. Pilot projects will quickly become sample solutions for an industrial sector, and then turn into standard products. You simply have to get started."
To help customers get a quick start in the Industrial Internet, Deutsche Telekom will be presenting its new "Cloud of Things Starter Kit" at the fair in Hanover. The kit contains software and sensors for gathering data, a SIM card with a particular data rate for data transmission as well as access to a specialized Deutsche Telekom cloud platform for data processing. The kit can be used to monitor the temperature of a machine, for example, or the movements of a construction machine in real time. Customers can easily used and installed this service. The price structure consists of a basic price plus usage-dependent charges.
Customers who want to go beyond simple monitoring and would like to control their devices and machines remotely, for example, will receive Deutsche Telekom's "Predictive Maintenance Kit" at a fixed price. The solution will be demonstrated at Deutsche Telekom's stand in hall 8 at the fair in a scenario based on the example of an elevator manufacturer. The complete offering supports the automated maintenance process from analysis of damage and wear and tear all the way to the end of the service task. Data analyses can also highlight specifics which allow users to predict potential damage before it occurs. "Predictive maintenance" has the potential to make savings of more than 30 percent on maintenance costs.
In creating the underlying IoT platform the Group is putting the same emphasis on manufacturer neutrality as was the case with cloud computing and is teaming up with market leaders like Microsoft, Cisco, Huawei and SAP, who are all busily attracting customers through special platforms for the Industrial Internet. A new offering will be Predix, the cloud platform for industrial data and data analysis from GE Digital, an affiliate of American industrial giant, General Electric (GE). Taking advantage of GE's industrial know-how and Deutsche Telekom's capabilities in connectivity, IT operations and security, the two partners are aiming to offer one-stop shopping for digital innovation in industries such as manufacturing, transport, energy and health. The alliance is set to begin during the summer of 2016.
Visit Deutsche Telekom in Hall 8 (Stand F19) at Hannover Messe from April 25 to 29 to experience our products and services live. Deutsche Telekom's entire presence at the trade fair is carbon-neutral: All CO2 emissions generated in setting up and operating the stand are offset fully by carbon-reduction projects abroad.
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