TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Strategy Analytics Press Releases

Internet of Things

Digital assistants: vendor optimism should be tempered by consumer uncertainties says Strategy Analytics

Via Strategy Analytics Press Releases

Aug 2, 2017

The creation of compelling use cases and addressing consumer privacy concerns should be prioritized by digital assistant players in the intelligent home

Milton Keynes, UK – August 2, 2017**: Interest in the home-based use of digital assistants such as Amazon Alexa and Google Assistant is red hot right now but the long-term stickiness of the technology will depend upon companies getting a deeper understanding of consumer behavior in the home. Strategy Analytics’ latest state of the market report looks at the barriers to the adoption of digital voice assistants in the intelligent home and cautions that industry players including service providers and device manufacturers must improve their insights into the drivers of consumer behavior in order to come up with winning product and marketing strategies.

Strategy Analytics’ associated Voice Interface and Digital Assistants: Winning the Battle to be the User Interface of Choice in the Intelligent Home report is published here: http://bit.ly/2f4RYqJ

“There is no doubt that cloud-based voice-first technologies have created huge industry buzz” says David Watkins, Director, Intelligent Home Group at Strategy Analytics. “However, we must remember that the market is very much in its infancy and the potential of digital assistants in the home is still largely unrealized. Rapid technology advancements in recent years have resulted in the development of highly accurate voice interfaces and companies must now focus on compelling use cases for voice rather than trying to shoehorn the technology into every situation.”

Joe Branca, Senior Analyst of Strategy Analytics’ Intelligent Home Group adds that “Although we expect voice interactions with products and services in the home to increase over time, voice will complement rather than completely replace existing interaction methods. Voice may be suitable for simple, single purpose commands such as controlling lights, changing music or creating reminders but other more complex tasks may require additional sensory stimulus such as visual feedback. Companies will need to think hard about how the user experience can translate to this new interaction medium.”

Related Topics
  • AI, Analytics & Automation ,
  • Data & Analytics,
  • Europe,
  • Internet of Things,
  • News,
  • Privacy,
  • Research and Trials,
  • Strategy Analytics,
  • Tracker

More Like This

Digital Platforms & Services

TIM takes a Noovle approach to cloud and the edge

Jan 25, 2021

5G

What’s up with… Samsung, Vodafone, Sunrise, FCC

Jan 22, 2021

Access Evolution

BICS expands NB-IoT connectivity to France to support flourishing IoT market

Jan 21, 2021

Edge

Telefónica opens up its 5G network and edge computing to startups to develop new services

Jan 20, 2021

Access Evolution

What’s up with… German network sharing, Orange, Ericsson

Jan 19, 2021

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices