"Retail site intelligence" is central to supermarket chain Kroger's Internet of Retail strategy
To embed our video on your website copy and paste the code below:
<iframe src="https://www.youtube.com/embed/lA0ag7EM2a0 ?modestbranding=1&rel=0" width="970" height="546" frameborder="0" scrolling="auto" allowfullscreen></iframe>
Brett Bonner, VP of R&D, Kroger
Kroger is a major US retailer and the largest American supermarket chain by revenue. It operates 620 supermarkets and multi-department stores and is internationally famous for being the first supermarket chain in the world to introduce an in-store bakery. Brett Bonner says that the key to every aspect of Kroger's success is data and "retail site intelligence" which is based on an interlocking set of combined and standards-based technologies that permit the building of a Internet of Retail business case on and around Kroger's key resource, its customers.
:Filmed at: The Internet of Retail 9-10 February 2016, Crowne Plaza Gerrards Cross, Buckinghamshire
Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.