ZTE announces industry-first MaaP solution with AI and RCS

Via ZTE Press Center

Jul 3, 2017

30 June 2017, Shanghai – ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, released a new MaaP (Messaging as a Platform) solution based on RCS (Rich Communication Services) technology, with Artificial Intelligence capabilities enabling customers to develop chatbot and other innovative messaging services.

ZTE’s new RCS MaaP solution is the first to support GSMA’s MaaP standard, and will help operators create advanced messaging services, chatbots and plug-ins to deliver richer and more compelling user experiences to subscribers, driving innovations in new content and applications conducive to the development of the A2P (application-to-person) industry ecosystem. ZTE’s RCS-based enterprise chatbot uses AI to simulate real conversations, empowering more personalized and engaging user experiences.

“Powered by AI, the new MaaP platform opens up new possibilities for compelling A2P services in many industries including financial services, airlines, rail and hospitality,” said Zhu Jinyun, Senior Vice President at ZTE.

At Mobile World Congress Shanghai 2017, ZTE demonstrated functions of the MaaP chatbot, including air ticket query and booking, seat reservation, e-boarding pass, weather report, bank statement query, and group chat robot.

ZTE also displayed the RCS-based smart home services, mainly including video call, home cloud, and home IoT. The RCS-based video call supports the multi-party communication between mobile screens and TV screens with the video definition up to 1080p, providing a stable, high-quality, and convenient video call experience to its users.

The RCS-based home cloud allows users to back up the mobile screen data to ZTE’s home media center HC100 through the RCS home entrance. It can remotely access and manage the data at any time anywhere. All the media on the HC100 can be shared among family members. The RCS-based home IoT is enabled by RCS as the unified gateway, enabling remote control of functions including air-conditioner and lighting.

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