Thu, Mar 23, 2017 02:00 EST

Today Sonera in Finland changes name to Telia. With this change all fully-owned subsidiaries of Telia Company in the Nordic and Baltic region now bear the name Telia. That is six markets that can now fully take advantage of our strategy regarding convergence and cross market offerings.

“Rebranding our Finnish operations is another step in our journey towards becoming one New Generation Telco under one brand in all our countries, and I am delighted to welcome my Finnish colleagues and customers to the Telia family. The change will enable us to better serve our Finnish customers by combining the international strength of Telia Company with the local expertise and position of Sonera”, says Johan Dennelind, president and CEO of Telia Company.

The history of the company now known as Telia in Finland dates back to 1855, and since 1998 the company has been operating under the Sonera name. Each year, the company invests about EUR 200 million in Finland and employs about 3,300 people directly and thousands more indirectly.

Today’s announcement means that all fully-owned subsidiaries of Telia Company now operate under the Telia brand. In Latvia, Telia Company offers mobile services through the mobile operator LMT which the company owns 60.3 percent of. Telia Company also owns 49 percent of the fixed network company Lattelecom.