[Barcelona, Spain, February 25, 2016] At the 2016 World Mobile Congress, An Jian, the president of Huawei’s Wireless Network Marketing & Solutions department, gave a keynote speech entitled "New Paradigms for Delivering Cost-Effective Network QoE". In his speech, he emphasized the importance of user experience in the digital era, and proposed U-vMOS (User, Unified, Ubiquitous-Mean Opinion Score for Video) and the related triple-super network solution.

Huawei President of Global Wireless Networks Marketing and Solutions gave a keynote speech at Mobile World Congress 2016.

By providing insights on user behavior and analysis of terminal and mobile broadband (MBB) service development, Huawei demonstrates that the diversified and flexible online services from Over The Top (OTT) providers have offered huge value to consumers which allowed OTT to experience rapid and successful business development. This has put pressure on telecom operators to invest more on network expansion to stay competitive in the market. This traditional network infrastructure investment focus was not centered on online users and services. It focused on network KPI without paying attention to dynamic service requirements which resulted in low operational efficiency and isolated business model. Therefore, in this digital era, operators must transition towards experience-centric network construction.

Increased focus on user experience will redefine ecosystems, IT, and networks. Operators must in turn meet requirements for an interactive experience that is service-available, real time, on demand, all online, DIY, and social, and provide high-quality networks and services to make headway into business to business, business to customer, and business to vertical industry markets.

A unified standard is as necessary for evaluating the user experience as mean opinion score (MOS) is for evaluating voice quality. Currently, video forms the majority of operator services and has strict requirements for a satisfactory user experience. Huawei has collaborated with multiple universities and organizations on research of human factors with a sample size of 6000. The results showed that video quality, interactive experience, and viewing experience were the three key factors that affected video experience. Centered on user experience, Huawei’s proposed U-vMOS covers the sustainable evolution of different screens, scenarios, and networks. U-vMOS has since been recognized by the International Telecommunication Union-Telecommunication Standardization Sector as well as multiple vendors, who have already begun using it. Emerging services, such as virtual reality and holography, come with increased requirements for user experience. The diversity and complexity of network requirements promote the continuous evolution of networks and technologies. Networks will always be the foundation for an excellent user experience. Operators face the great challenge of providing an end-to-end network experience. Huawei's triple-super network solution will help operators maximize their investment in building super-fast & massive, super-flat & broad, and super-agile networks that provide optimal end-to-end services. With Huawei, operators achieve commercial success in the continuous pursuit of the ultimate user experience.