Plano, TX, February 15, 2016 – GENBAND ™ , a leading provider of real-time communications solutions today announced that Max, Bulgaria’s first provider of 4G LTE mobile services, has selected fring ™ white label Telecom OTT solution, powered by Kandy ™ , to launch its next generation Voicer app.

“The ability to deliver a comprehensive solution is a key part of our strategy, and fring enables us to bring a differentiated service to market quickly,” said Neycho Velichkov, CEO, from Max. “Users now have additional reasons to join us and benefit from new features and cost savings.”

Voicer leverages fring’s powerful features, enabling users to connect via voice, video and text, both over Max’s 4G LTE networks and over other available connections including 3G and Wi-Fi. The no-contract service delivers extensive flexibility, advanced features and significant cost efficiencies to customers, including one-second billing increments for calls cross other networks for enhanced transparency and savings.

“Voicer’s ambition is to go beyond voice service and provide additional usage and benefits to its customers. We are going to share more about our plans at Mobile World Congress 2016 at the kind invitation of GENBAND,” Mr. Velichkov added.

“Max has already demonstrated tremendous innovation in its market and fring is the ideal solution to help Max enhance its portfolio with a comprehensive, cost-effective solution that delivers the features customers demand,” added David Hiscock, Senior Vice President of EMEA Sales for GENBAND. “We’re pleased to support Max with the on-net offerings that will help to strengthen its position in the market and enhance its competitive positioning.”

Key Takeaways

• Max, Bulgaria’s first commercial provider of 4G LTE mobile services, has selected GENBAND fring telecom OTT to launch its new Voicer application.
• GENBAND fring is a cloud-based OTT solution that enables operators to deliver a superior user experience to their customers and makes them more competitive.
• Communications Service Providers can leverage fring’s capabilities to offer their customers mobile group video chat, 2-way video chat, voice-only calls and text chat.

GENBAND at Mobile World Congress 2016 : Hall2, Booth 2I31