Plano, TX and Barcelona, Spain, February 22, 2016 – The fring Alliance , an initiative sponsored by leading real-time communications provider GENBAND ™ , today announced the launch of its inaugural suite of Revenue Engine Applications. The first four apps of this catalog of services will be showcased at Mobile World Congress and include in-app advertising, payments, federation and user-generated creative experiences. fring Alliance members can leverage these apps to more easily deliver high-quality, innovative new services to their end-users that are unmatched by Over-The-Top (OTT) challengers.

“We’re committed to helping our CSP partners and customers alike position themselves effectively in today’s extraordinarily competitive and fast-moving market,” said Roy Timor-Rousso, General Manager, fring Alliance. “The Alliance is more than a Rich Communications Services platform that mobile operators can leverage to offer their own white-label solutions– it’s also a rapid service creation and revenue engine for differentiated, high-quality experiences users are willing to pay for.”

The revenue engine applications demoed at Mobile World Congress include a range of experiences that simplify and enhance end-users’ lives:

• Federation : contacts, calling and messaging across platforms and carriers
• Payment transfer : transfer money between accounts or from accounts to services
• Advertising : strategic in-app advertising options, and
• User created multimedia content including Slidely and Stitch greeting cards

CSPs can utilize these applications to enhance the relationship with their subscriber base while providing high-end, secure and flexible experiences. Additionally, fring Alliance members can leverage two different levels of applications based on their market needs and development resources:

• Macro apps, which have either been developed or validated by the fring team, and are available to all fring Alliance members to white label and offer to their base;
• Micro apps, developed by individual operators on the Kandy.io real time communications Platform as a Service (PaaS), which these operators can retain for their exclusive use or market to other fring Alliance members.

GENBAND at Mobile World Congress : Booth: Hall 2, Booth 2I31 .

About the fring Alliance

The fring Alliance offers Communication Service Providers (CSPs) the ability to become owners of a new company, providing global turn-key Over-the-Top (OTT) messaging, voice, video and collaboration real time communications services, while building an enormous federated user base together. Advantages of using fring over traditional OTT services include the ability to white-label all clients, a single user number and integrated billing. Alliance members can create custom service offerings that incorporate fring. For more information visit fringalliance.com.