EE Launches official Glastonbury Festival app with Apple Music intergration
Jun 5, 2017
- The 2017 Glastonbury Festival app is available to download from today for iOS and Android users
- Ultimate digital guide to the Festival allows users to check the latest news, locate their tent or car, stay connected with friends, personalise their Festival line-up and live stream BBC coverage
- Apple Music has been integrated into the app for the first time, so festival-goers can stream music from this year’s line-up before deciding which artists they’d like to see
Monday 5 June 2017: EE, the official communications and technology partner of Glastonbury Festival, has announced the launch of the official app for this year’s Festival with Apple Music functionality integrated for the first time. All the key features are also back by popular demand – the app was accessed over four million times during the Festival in 2016 – to ensure those on site have the best possible experience.
The free app allows users to: check the very latest news with live updates direct from the Festival; locate their tent or car by dropping a pin within the map; stay connected with friends thanks to Facebook integration; personalise their Festival line-up using the interactive scheduling tool; and live stream BBC coverage of select stages. The new addition of Apple Music integration will let users preview music from the line-up to help them decide who to see next.
New research from EE reveals that over 50 per cent of festival-goers admit to having lost their friends at a festival, with the average length of time without friends totalling three hours and 44 minutes. 16 per cent of festival fans even confessed to losing their friends for the entire length of the festival. The official Glastonbury Festival app will allow users to share their location with friends by dropping a pin and sharing it, making it much easier to reunite. Over 40,000 pins were dropped in 2016.
60 per cent of festival-goers polled also admitted to missing their favourite bands when at a music festival. The official Glastonbury Festival app will make it much easier for those on site to plan their festival with precision thanks to the interactive line-up planner, ensuring they get the most out of the experience.
Mat Sears, Director of Communications and Sponsorship at EE, said :
“Losing your friends is all part of the festival experience, that’s why we ensure Glastonbury-goers have access to the latest technology to ensure they can reunite with mates more easily. Our 4G network on site means our customers can stay connected for the entire festival and the app continues to be an essential digital guide for those both there and also for Glastonbury fans who couldn’t make it down. It was accessed four million times during the festival last year so we know that those on site rely on it to ensure they get the most out the UK’s biggest and best-loved festival.”
EE is also providing phone-charging for festival-goers with more charging options than ever before – including Wireless and Quick Charge 3.0 charging stations to charge compatible phones in under 30 minutes – in the free Recharge tent located in the Glade area of the festival.
This year, EE is also installing the first permanent network mast on the Glastonbury site to provide Worthy Farm with 4G coverage all year round, not just for festival-goers. This new mast is part of EE continuing to work on its ambition to reach 95 per cent geographic coverage by the end of 2020.
For more information on EE, please visit www.ee.co.uk/glastonbury
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