TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Industry Announcements

Tracker

AT&T is the first provider to offer 4K UHD video content to businesses

Via AT&T News Room

Dec 22, 2016

watching_tv_946x432

DIRECTV Business Customers Can Now Offer 4K UHD Viewing

AT&T* now offers 4K Ultra High Definition video content to businesses via DIRECTV, including live sports – and we’re the first provider in the U.S. to do so.

With 4K UHD, viewers get about 4x the resolution of HDTV. This means sharper detail, smoother lines and a richer color palette. Customers and patrons visiting businesses offering 4K UHD video through DIRECTV get the industry’s best picture format and most vibrant color TV experience.

“Many of our bar and restaurant customers cater to sports fans. Now, with 4K UHD, they can ‘up their game.’ This is also an incredible opportunity for local businesses – waiting rooms, gyms and salons – to differentiate themselves through enhanced entertainment.” said Doug Eichler, vice president of commercial sales, AT&T Entertainment Group. “Watching 4K UHD video makes waiting, working out and watching sports more enjoyable.”

DIRECTV was the first multichannel video provider to deliver 4K UHD Video programming in November 2014. We were also the first to launch a full-time 4K channel and have established a leadership position in 4K UHD sports coverage.

This year, DIRECTV 4K UHD (live/ linear) content included:

  • Sports events : The Masters at Augusta National, MLB games, NCAA Football, UFC fights,PGA tournaments and the Rio Olympics. And just recently, we broadcasted the first NBA live game in 4K UHD.
  • Concerts: Top artists and award shows – such as the Country Music Awards and Garth Brooks - have also made their way to the 4K UHD screen, with more to come.

Commercial DIRECTV customers’ benefits don’t stop there. The DIRECTV Sports Bar Finder app helps you find where you can watch your game. And next year, you’ll also be able to determine which restaurants and bars are 4K UHD enabled.

As a business owner, DIRECTV also puts you in control of the entertainment for your entire location through the DIRECTV tablet app. See what’s playing on every TV from your tablet. You can also channel surf using the programming guide, control what’s playing on each screen and view all current and upcoming game schedules. No more standing on a table to change a channel for that one fan.

Viewing live 4K UHD telecasts on DIRECTV

Businesses who want to offer their customers this premium 4K UHD live experience should:

  • Upgrade to the DIRECTV COMMERCIAL XTRA PACK /BUSINESS XTRA PACK package or higher, which includes 4K UHD account authorization and professional installation
  • Upgrade to the latest DIRECTV HR54 Receiver
  • Offer access to either a DIRECTV 4K UHD Ready TV or a compatible 4K UHD TV connected to the DIRECTV C61K 4K client
Related Topics
  • Media & Entertainment,
  • News,
  • North America,
  • Product Launch,
  • Tracker,
  • Video

More Like This

Access Evolution

New plans to slash red tape from 5G roll out and improve mobile phone connectivity

May 26, 2022

Security

BT and MTN Business form strategic alliance to enhance communications services in Africa

May 26, 2022

5G

UScellular selects Ericsson for C-band deployment

May 26, 2022

Digital Platforms & Services

Gartner Says 78% of CFOs Will Increase or Maintain Enterprise Digital Investments Through 2023 Even if Inflation Persists

May 26, 2022

Edge

Verizon and AWS expand edge computing to 19 U.S. metro areas

May 26, 2022

This content extract was originally sourced from an external website (AT&T News Room) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

9:15

DSP Leaders World Forum 2022 Interview: Mattias Fridström, Arelion

11:34

Neos Networks, "the best kept secret in telecoms"?

46:31

Is hybrid cloud still the optimum strategy for telcos?

2:05

Deutsche Telekom: supporting the grid’s evolution

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).