Polystar unveils new brand identity as part of Elisa Industriq

Elisa Polystar, a leading provider of AI-driven Automated Network and Service Assurance solutions, has today announced its official rebranding as Polystar, marking a strategic milestone aligned with the global brand renewal of Elisa Industriq.

A unified vision for operational intelligence

Polystar’s rebranding underscores its vital role within Elisa Industriq’s unified ecosystem—alongside camLine, sedApta, CalcuQuote, TenForce, and Gridle—as a powerhouse of software innovation delivering operational intelligence solutions across the manufacturing, telecommunications, supply chain, and energy sectors. Launched in March 2025, the Elisa Industriq brand serves as a shared go-to-market identity that reflects the group’s strategy to expand globally and be recognized for its industrial expertise, automation capabilities, and practical implementation of AI.

“Polystar’s evolution is more than merely an alteration to the name. This change reflects our shared ambition to lead the future of autonomous networks. Aligning under the Elisa Industriq brand amplifies our ability to innovate, scale, and deliver transformative value to customers worldwide,” explains Steve Preston, CEO of Polystar.

Empowering telecom operators with AI-driven efficiency

Polystar’s deep expertise in telecoms empowers communications service providers with resilient, intelligent network solutions that optimize performance and the customer experience. With over 100 CSPs worldwide relying on its technology, Polystar is a global leader in delivering end-to-end visibility, automation, and actionable insights.

The Polystar rebranding marks a renewed commitment to AI-powered innovation, transforming complex network data into real-time intelligence that streamlines operations and reduces manual overhead. Designed to work in multi-vendor, cloud-native, and on-premises environments, Polystar’s pragmatic automation solutions support agile, future-ready networks. As part of Elisa Industriq, Polystar is able to leverage the group’s shared AI mastery to co-create scalable innovations that will help operators thrive in a data-driven future.

What’s changing—and what’s staying the same

While the name and visual identity are evolving, Polystar’s commitment to excellence and long-term partnerships remains unchanged. Polystar customers will continue to benefit from the same trusted solutions, teams, and support as always. All contact details, contracts, and service structures will remain as before.

The rebranding will be reflected on the company’s website and social media channels starting on October 21, with full migration expected by the end of 2025.